Online Business Presence

Hire SEO and Web Design Services for Strong Online Business Presence

by with No Comment SEOWeb Design & Development

Regardless of whether it is an online business or a brick-and-mortar store, a competitive business environment has increased the demand for creating, maintaining an online business presence. Because of this, every business is looking for an experienced web design expert that can meet their web design needs at an affordable price. Would you also like to create a strong online business presence? If so, this article will help you take the next step in achieving a digital presence for your business!

Plan and Build an Online Business Presence

Before planning on developing a web presence for a business, you need to make sure that the website is attractive, engaging, and interesting to grab your visitors’ attention. In addition, you need to make sure that the website reaches its target audience. Hence, it is important to use the SEO and web design services of an SEO and web design expert that can make your website and search engine friendly.

The main goal of these experts is to optimize the website according to the guidelines of the search engines in order to get a good ranking in the search engines. Once your website is hosted, you can enjoy the following benefits:

1. Multiply the chances that your website will get more traffic

2. More traffic generates more leads

3. Leads are then converted into sales

4. Improved online visibility

5. Improve the brand of your online business

6. Better credibility in the target market

7. Benefit from increased sales volumes

Regardless of the size of your business, as an entrepreneur, you don’t want to ignore all of the benefits that can help your business stand out from the crowd to build an online for your small business.

Achieve a digital presence for business hiring an SEO and Web Design Expert

This SEO and web design experts have developed different plans that cover all essential services. However, they even offer the option to tailor your plan to suit your budget constraints.

Personalization has helped various companies improve their online visibility through SEO and website design services. Whether you want to use web development or SEO services or both, they will tailor the plan to suit your needs to build an online presence.

If you want to improve your company’s visibility online, you can share your thoughts with a skilled SEO web design expert for the best solutions. They offer solutions that fit your business goals and budget.

Don’t let your competition overtake your digital marketing presence! Join a trusted company today and see your company gaining acceptance from prospective customers all over the world.

Olubukola Agboola is an SEO and web development specialist providing search engine optimization (SEO) and web design services in Lagos. Below are some of the projects he has worked upon:

Would you like to hire an SEO and Web Design Service, Expert? Reach out to us for your company’s online presence.

Web Development Trends in 2021

4 Web Development Trends Changing the World of Web Development in 2021

by with No Comment Web Design & Development

Table of Contents

Curious! These top trends in web development can accelerate customer retention quickly and help you optimize your website like never before.

We all know the pandemic has negatively impacted almost every job, but have you ever thought about adjusting your business in disguise? Otherwise, web development trends can help here. If you own a major web Development Company or you are a web developer as a freelance or even as an employee, reading this article will be an added benefit for you.

You don’t have to have a big-budget game plan to accept these trends. You just have to subtly and incrementally advance these trends and you will see dynamic change, even in the long run! Let’s see what these trends are:

This trend has a direct impact on customer loyalty and the search engine optimization of your website. According to web design statistics, 94% of first impressions are based on web design. If you are opportune to have your customer’s experience, website design is just as important as the main product.

It is not enough to present a striking model, it has to be convincing at the same time.

Motion UI is one of those exciting web development trends 2021 that can help you create a website that suits your customers’ needs. Motion UI is a robust interface library for creating custom animated interface elements. It allows you to create modular transitions, background animation or motion graphics, etc.

With all of these and more, you can implement your unique style and force the user to come back. Motion UI is even more useful when designing progressive web applications as an advancement in web development.

In addition, Motion UI helps improve the ranking of web applications in search results. This makes Motion UI one of the most important modern trends in web application development.

Back then, everything revolved around text until the term “personalization” began gaining attention. Everything that requires customization has the term personalization in common.

The concept of voice search also applies to user personalization.

Recently, the concept of voice search has taken over the world as people today prefer something that is easily possible. They don’t want to invest their efforts in something that is being done to mitigate their efforts. Yes, search engines, these portals are for people, and we can’t think of a better way to introduce customizations in search engines.

With voice search, the idea of ​​helping people with personalized services is on the road to success. According to a study by Juniper, 55% of all households worldwide will have voice assistants by 2022. But this is not limited to virtual household helpers such as Google Home, Alexa or Siri.

There are many advantages to adopting voice search technologies in businesses. This is the most effective way to directly increase customer loyalty and experience.

3. Progressive web applications (PWA)

If you could produce the best web and the best applications as the web development trend, it should be nothing but PWA. The progressive web app has been developed and updated with modern APIs that offer advanced features, reliability, and easy installation, reaching anyone anywhere and on any device with a basic code.

PWA is probably one of the strongest trends and advancements in web development trends. Optimize your website worldwide by bringing your web browsing experience closer to your own mobile apps and

In simple terms, PWA is a website, but it offers the functionality traditionally available for native apps (e.g. push notifications, offline access, hardware connections). Progressive Web Applications (PWAs) can save companies up to 75% in maintenance and development costs.

Here are the most popular companies in the world that have already created PWAs and are benefiting from them for their business:

Alibaba

Forbes

Twitter

Virgin of America

Washington Post

4. Artificial intelligence bots (AI Bots) is one of the latest web development technologies

Web development companies typically operate in different time zones and are represented on several continents. This makes organizing good customer service a very complex and costly undertaking, especially given the 24 * 7 support required in this case.

Artificial intelligence chatbots enable millions of businesses and many companies to quickly conduct transactions through text or voice chats. Nowadays it is very important to know the latest trends in website development technology. With artificial intelligence chatbots proliferating, it is extremely important that businesses of all sizes have continuous interaction with their customers.

Bottom line:

So, these are 4 crucial trends every web developer should use to speed up their web development process. And if you have a business and are considering hiring a dedicated developer, you can connect here for your execution of the latest web development technologies in 2021 and beyond.

Social Media To Drive Sales

Tips To Manage Your Hotel’s Social Media To Drive Sales

by with No Comment Digital MarketingSocial Media Marketing

Most start-ups have difficulty setting up a business online. If you face this challenge too, social media can be the best resource to drive sales for your business. The latest research data shows that there are 3.78 billion social network users worldwide. Hotels can leverage on social media to drive sales. So it’s safe to assume that your target audience will read online business reviews. Social media is an important resource for travelers seeking accommodation advice for the nearest tourist destination. Therefore, hotel owners must ensure that they are present where the public is. Managing hotel social networks is an integral part of marketing strategy.

Social media channels help you achieve many of the goals associated with your business, from building brand awareness to building brand identity. Targeting directly your audience to connect and create organic communication which will encourage direct bookings.

How can hotels use social networks or social media to drive sales?

The impact of social media on the hospitality industry has increased in recent years. Let’s now look at some steps you can take to increase your business income through social media to drive sales.

 Use proper methods:

Control your focus and connect with your audience on the stands where they are. Know the digital location of your target audience and use your resources wisely. Here are two things – first find the target audience you are looking for or a potential buyer. Second, go for an audience that seems to be carrying your brand into buying behavior.

 Manage your resources and manage your hotels social media to drive sales:

Managing social media to drive sales in many different ways involves creating content such as creating content, answering questions or comments, etc. It requires a lot of planning and effective use of manpower, talent resources, budget, etc. However, social media marketing is not limited to the hotel industry. It is based on a list of clearly defined goals. Defining channels takes a lot of time and requires a lot of iteration before a master plan can be developed. In addition to resources, think of ideas that will appeal to your audience. The most important part of the social media program is definitely spending a little time researching the channels.

 Create content that matches your shopping experience:

At the heart of hotel and hotel management using social media to grow sales is based on increasing awareness of your business and every step of the shopping journey. The principles of saving consumers are still the same in all aspects of the buying process. Your relationship with the customer doesn’t end when he buys the product – it really starts there. Try not to make scams, memories and comments at any time.

Make quality content your priority:

In 2019, an adult would spend up to 2 hours and 22 minutes a day on social media. Since 2020 during the lockdowns, it has almost doubled. Wherever your audience spends most of the day online, you need to make sure your content deserves attention. Content makes your brand social media – because of quality and social media. Today’s social media users are phenomenal, and the quality of your content matches what motivates them to want to be your customer. With irrelevant content, you don’t want to risk a small link.

Encourage them to shop From Social Media To Drive Sales:

The ultimate goal of marketing is to increase sales. Advertising is a great way to get users merchandise without over -selling. You’re working to make posting content on social media easier, but also to buy if they want to. Make online shopping easy and free, allowing a seamless shopping, departure and driving experience.

 Improving brand awareness with social media to drive sales:

If this is done correctly, Social Media Management for Hotels has the unique advantage, a community around your business to market and support. Thanks to the special support for social media you can go through forums, discussion boards etc. with the public. This is also a great feature to keep up with the trend in your industry. In addition to brand awareness, the community is an instrument to make your brand known and achieve social benefits.

 Lead generation techniques on Social Media To Drive Sales

To support leads, you must also combine the latest functions from various social media and successful “call-to-action”. To personalize your experience, then build a landing page as per your campaign. It is also important to write complete and accurate descriptions of yourself and business on social media. Give your new visitors an overview of the unique strengths of the company and explain to them exactly who you are and who you are. If you have a link to your website, you will receive more visitors to your website.

Conclusion

Your audience will want to listen to you and talk to you no matter how big your business is. Therefore, it is important that you are there when you are looking for them and you respond when you need them. Olubukola Agboola helps you carefully plan your social media policies with regular updates. To improve your online presence and reviews, we have partnered with a third party platform. With Olubukola Agboola all-in-one software, you can automatically review and respond to feedback and communicate with your previous and potential visitors using a different social media channels. It’s time for you to get creative and reach your social media goals with a little help from Olubukola Agboola.

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How to become an SEO Expert

How to Become an SEO Expert

by with No Comment SEO

Want to become an SEO expert? Great! In this article, I will discuss 21 things you need to know to become an SEO expert today.

So you want to start an SEO professional.

I understand why.

There are many reasons why you should love SEO.

SEO is fun.

SEO is a quick strategy, which requires a lot of time.

But that means that SEO attracts those who see it as easy to manage money or work from home.

They read some blogs here and there, learn vocabulary and voila! He changed his name on LinkedIn to “SEO Expert.”

After a few days.

Or worse, a matter of hours.

🤦

It’s like reading a few medical books and calling yourself a doctor.

This is not how it works.

Professional SEO, like any field, takes time, dedication, and experience.

You cannot claim to be an SEO expert.

Not another young man.

Our professionals have been doing SEO for ten years now.

Ready to follow in their footsteps?

Here are 21 things you need to know to be an SEO expert.

1. Understand the basics of SEO to become an SEO Expert

Become an expert, start from scratch. You need to understand how people communicate with searchers and what you can do to effectively promote the content.

Learn the basics in three areas:

• The types of content that readers want, expect or need. Everything about user ideas.

• Internal behavior such as the functioning of the search engine.

• Tools and procedures needed to build a website.

Without this context, you can define “what”, but not “why”.

As someone who has been in this industry for 15 years, know why this surprised you.

When you go to advanced SEO sites know why they make it more effective.

In search engine optimization, an ebook covering SEO first has been developed.

2. Design your website

Once you understand the basics of SEO, it’s time to use them.

Most pros will tell you that they learned the most from breaches and damage to your website.

Ryan Jones from Razorfish had an interview with him on Search Engine Display:

“Don’t start SEO for big signs; start SEO for yourself. Do it. Whether it’s a blog, affiliate page, or app. You start doing it for yourself and that’s it. is how you improve your skills. “

Learn HTML. Learn all the signs. Ule.

Enter the content and see how it shows up in the SERPs.

Select the subject you entered. This makes it easier to create content.

You want to spend more time creating and improving your content than writing it.

3. Acquire WordPress knowledge to become an SEO expert

One third of the websites are WordPress based.

So if you want to be a good SEO expert, you need to know it well.

Not only is it ubiquitous, but it’s also the best CMS for SEO.

WordPress is perfect for projects that (eg metadata) and directly (eg UX) affect SEO performance.

Start your WordPress blog with a large list of Kinsta tools.

4. Set up Google Analytics and the Google Search Console

SEO professionals use a number of tools to maximize content and analyze its impact.

Google Analytics and Google Console are important to any credentialed SEO company.

Google’s recommendation data has grown since day one.

You can use Google’s search engine optimization to promote your website.

SEO experience requires both owners.

5. Read about SEO daily to become an SEO expert

Do you remember what I promised

You should decide to read about SEO every day.

The major search engines change every day and you never know how this will affect your rankings.

Your colleagues, customers, and executives – they hope you get an answer.

Based on daily SEO content that keeps you fresh.

Not sure where to start? Check out this list of 25 trusted resources to get started.

6. Understand how search tools work

You can easily sense that most of your fate is in the hands of the search engines.

And he did.

Therefore, you need to be familiar with crawlers.

These robots make decisions about the quality and relevance of the content.

Many key factors guide these decisions.

Understanding the purpose, relevance, quality of content, links, and usage can help you understand why algorithms work the same way they do.

Search engines are black boxes – they have no sauce behind their products.

However, you can use these known factors to improve your website and gain a foothold.

If you want to know the real richness of Google Docs, visit SEO Sla Slak via the blog.

Or read the e-book: How Our Search Engine Is Available.

7. Read the Google Quality Rater Guides

For a closer look behind the scenes, check out the Google Quality Raterial Guides.

Google hires employees to evaluate websites. This guide covers the factors that should be found.

It is not a short read.

You may be familiar with a simple version of your content called E-A-T:

• Advice

• Authority

• Trust

The easy version is useful if you are a beginner or even an intermediate level, but to become an expert you need to read the whole thing.

The raters s aren’t SEO professionals – they’re ordinary people.

Like search engine robots, these hackers affect your website’s performance.

8. Check the SERPs

This is where the whole action took place.

See the search engine results pages (SERP).

• How are they organized?

• What content is displayed?

• Who is feeling well?

• Notice how the results change when there are different queries.

• How does the search for “Alfredo Sauce” differ from “Alfredo Sauce”?

• You can see the details shown for instructions as I asked questions in the search box.

Here you can see the information bar on the right

Google decides these questions and puts content into a process that users believe users want the best.

So take a look at the SERPs.

Plenty.

9. Learn SEO techniques and become an SEO expert

SEO technology does everything possible to make it easy for you to purchase and index your website.

SEO technology encompasses mobile usage, website speed, personalized data, Javascript and any process that affects how a website works.

These articles are distributed on a website by the SERPs.

It may contain surprising content, but it may slow down or corrupt sites with too many errors.

With so much content to compete with, a website with a strong foundation in SEO technology can make or break your ideas.

Learn more from our SEO guide. I also write articles on SEO from time to time. You can check out some of my existing articles on SEO here

10. Learn about content strategy, creating, optimizing and advertising

While improved search engines help search engines crawl and evaluate your website more efficiently, understanding content will help you improve user experience, time on the site, links, and more.

Gone are the days when content was created with the key-first key.

Since the Hummingbird and RankBrain updates came out, content creation needs to be done in a user-friendly manner first.

Just because you publish content does not mean that users will find it.

Requirements need to be changed to increase the context of the item so that search engines understand how to classify it.

This content must also be supported by advertising strategies.

SEO alone is not enough – other advertising channels (e.g. social media, email) can contribute to the success / failure of your content.

11. Use network building strategies that actually work

Link building is one of the first things you learn while studying SEO.

And it is also one of the topics that has some very difficult conclusions.

To take advantage of link building, you need quality connections, not just quantities.

Finding the place carries a good report and building relationships.

Relationships are important to building relationships. I was asked to contribute to this post on PointVisible and this resulted in a good link to SEJ.

If you are a beginner, get started with our Getting Started Website Books.

If you go a little further, check out our in-depth in-depth guide.

12. Do not develop mathematical behavior

The focus of the research series is when you focus so much on following the constitution until you become flexible and you never know when this project will stop working.

Search engines are constantly changing.

You have to adjust, and the thought process means walking into the blind through a series of actions.

Over time, the contents of this Don List will be up-to-date or will not be considered new.

Ultimately, the calculation process will affect your results.

Instead, be open-minded and result-oriented.

If your position falls apart following your list of things, think creatively.

Seek help.

Be prepared to change.

Just don’t let your list of things catch up with you.

The following tips will show you some good resources to support you in your development.

13. Join Facebook groups

Facebook is full of useful organizations, helpful for professional SEO professionals. Here are a few of them:

With Facebook members, you have access to our peer-to-peer network.

In addition to searching for SEO, look for one that includes marketers, content creators, and social media as well.

If you are interested in ecommerce business or B2B business, look for associations in these interesting areas.

The length of network you can access via Facebook has never been the same.

14. Follow SEO experts on Twitter to become an SEO Expert

Sometimes you want a break from your site and news site.

Follow SEO experts on Twitter to get the benefits of their knowledge.

Use Twitter to keep up with the latest news, join discussions, and get advice on SEO topics that are dirty in the dark.

First, follow other SEO experts on the best SEO sites.

Following good people on Twitter will improve your SEO knowledge and connect you with opportunities you have never heard of before.

I have compiled a list of professionals who will help you get started.

15. Access SEO & Conference

One way to increase your energy levels is by participating in programs.

Meetings and websites are a great way to learn more about other aspects of content marketing.

Human activity may be self-limiting at this time, but many meetings take place.

This tutorial provides expert guides and insights about different SEO experts.

They can be expensive, but large gatherings are worth it.

Attending events gives you the opportunity to enjoy from experts in the field, an opportunity you will not get.

Here is a list of the main events of this year and next year.

16. Listen to podcasts: Become an SEO Expert

If you want to take a break from reading and watching, try listening.

Podcasts have exploded in recent years and this includes podcasts that cover SEO.

Listen on the go while you cook or work.

Podcasts are the best way to feed your brain while doing many things.

You can have as many random fields, plan lengths, and hosts as you want.

Sure, I’m selfish, but check out the search engine optimization screen for details and advice from the smartest SEO experts today.

17. Develop your network to Become an SEO Expert·

You know nothing.

You don’t have all the answers.

And in SEO, you’ll probably never touch it.

But it’s good!

Some SEO professionals who are experts in SEO JavaScript know nothing about linking.

The rest of the people in our industry are curious about content development strategies, but they are also terrified of other areas of SEO technology.

At some point, you will need help from someone in the field.

So start making connections.

Use social media to establish a relationship.

This is facilitated by platforms such as Twitter and LinkedIn.

The best way to integrate and upgrade your network is to be prepared to share data.

Don’t accept it.

Give and take.

Remember that relationships are twofold.

Share your experience and expertise.

The goal is to stay close to each other and create closeness with people.

Over time, these relationships will begin to consider you an expert.

Also share and comment on what other people have shared.

Finally, you want to create a network of trusted people with whom you can solve problems, exchange ideas, share tips, strategies and other lessons.

18. Take advantage of free courses and learn how to become an SEO Expert

One of the great things about learning SEO is the amount of free information available to you.

Of course, there is a lot of junk to filter.

But there are also many free courses from reputable companies and educators.

For example, you can search for topics in Mozilla:

Lynda.com also offers free SEMrush courses and free trials.

19. Continue learning and expand your skills

Becoming an expert is not the end.

In addition to SEO, there are many other skills that will make you more effective.

Investigate web development, ad writing, or even graphic design.

Explore a specific field or specialize in a specific type of content.

Constantly expanding your skills will deepen your knowledge and make you a conscious resource.

And it also makes you more valuable – so you can earn more or ask for more.

20. Learn from your mistakes and repeat your success

SEO is not an exact science, and experts learn a lot by trial and error.

Mistakes are inevitable.

Learn from them and move on.

On the other hand, if you do something that works, write it down.

Do it again

Until it works.

Then you get the mistake of learning.

Thought: Never stop learning and healing.

21. Be patient

As I said at the beginning of this post, to become an SEO expert may take time.

Drive a wave of algorithmic changes.

Get ready to be amazed with search tool updates.

Build your community.

None of these things can be rushed.

But if you’re passionate about it, paying is a rewarding and demanding career.

The Summary of striving to become an SEO expert

Being an SEO expert opens up a world of possibilities.

They can play an important role in starting a business.

You can improve your 50-year business online.

They can help an individual predecessor reach a new audience.

You can help the reseller reach their sales goals.

You need to develop a lot of skills to become a reliable resource.

But it all starts with patience, wholeness and thirst.

More resources:

• 3 places for SEO beginners to direct their time

• 8 ways to become an excellent SEO consultant

• The Complete Guide to Search Engine Optimization: What You Need to Know

I wrote a book on SEO. It is titled: Search Engine Optimization: The Art of Mastering SEO and Driving Targeted Traffic to your Website. It is available on Amazon. Click here to check it out

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Search Engine Optimization Success Factors

The Three Pillars of Search Engine Optimization Success Factors

by with No Comment Digital MarketingSEO

The world of SEO is not very simple. It involves some very complex concepts; this depends a lot on Google’s 200 ranking factors (which are not always clear) and requires constant effort on your part, which can take years and years. I understand, so ensuring Search Engine Optimization Success Factors are applied may seems a little uninteresting. It explains why many companies do not know what measures to take to improve their positions at SERP and why they often give up on what is now one of the most important areas of digital marketing.

If you’re almost in frustration with SEO, stop and take a breather. SEO has three main pillars as a basis. Each individual SEO activity falls under one of these pillars; so if you take the time to understand them, you’ll find that optimizing your digital presence doesn’t have to be that difficult.

The first pillar of Search Engine Optimization Success Factors: building links, referral domains and digital public relations

Link building refers to marketing efforts that obtain unidirectional hyperlinks from other sites to your site. Referral domains are the domains where your backlinks come from. Digital PR is a strategy that aims to improve brand visibility through the Internet, creating and promoting relationships with creators and journalists of Internet content.

All three of these SEO components have become extremely important and, for an entrepreneur, it is necessary to work to obtain quality links from official and relevant websites, in addition to referring to domains and backlinks to your website.

Note that I used the words “authoritative”, “quality” and “relevant” when I mentioned the links you should be looking for. This is because creating unusual or seemingly unwanted links can lead to a Google penalty, something you sho uld always keep in mind.

That being said, improving the construction of your links, referral domains and digital public relations is p rimarily about two things: showing value and working to become a leader in your industry, and developing content and web tools worthy of links that any person in your industry would find useful.

Both strategies will help people trust you and what you have to say, which will increase the chances that they will link to your content on their website.

Second Pillar of Search Engine Optimization Success Factors: Content Development and Content Marketing

I mentioned the content in the previous column, and the truth is that the content has become so much involved on the internet that it deserves its pillar.

Your main goal here is to create authority or topical authority. Share your experience with your audience and prove that you are not only in the industry to make money. But really know what you are talking about and what you are passionate about.

However, developing and marketing content is not all about quality. The quantity also plays an important role. If you have a great website that has a lot of content relevant to your audience. You can see Google as an industry expert that works wonders for your rating.

So when it comes to the second pillar of search engine optimization, regularly publish relevant, well-written content.

Expert advice: Make sure your website has a blog and create a content calendar with topics you want to cover every week or month. If you don’t have time to continue working with the calendar, don’t worry. This is the kind of task that you can easily transfer. Regardless of whether you choose a job at a digital marketing agency or an independent person, it won’t be difficult to find a content creator to help you with that responsibility.

Third pillar : Technical SEO

Finally, we have a technical seo referencing, which revolves around Google’s ability to explore and understand your site correctly.

This aspect of SEO includes some basic tasks that you may have heard and handled when creating your website. This includes optimizing your title tags and Meta descriptions with the right SEO keywords.

However, technical SEO goes much further. It includes aspects like website structure, internal links, and proper rendering and indexing (which are why it’s called technical SEO). In short, technical SEO is what will help ensure that your site has everything to rank well on Google. In addition to the content itself.

This is even more important if you have a large website. Think about it: if your site contains hundreds, if not thousands, of pages. How can you make sure that Google crawls all of them? Also, when you add a new section to your site, how can you make sure that Google indexes it quickly?

According to Google, “if a website contains fewer than a few thousand URLs, it will crawl more often”. This means something for companies with large sites. Such as ecommerce stores or social media platforms – you have to work very hard on your technical SEO.

Use the three pillars of Search Engine Optimization Success Factors to your advantage

All of the SEO campaigns and decisions you make fall into these three categories. So when you’re trying to improve your strategy and figure out where to go, just go back to the pillars and remember what your main goal is with each.

If you want to get more relevant links, work with your brand image and reputation or take your technical SEO efforts to a new level, having a good knowledge base means that you will have a lot more time to decide on the action you have taken. Soon, you will see that SEO is much simpler than it seems at first.

Learn more about SEO you can get a copy of my book. “Search Engine Optimization: The Art of Mastering SEO and Driving Targeted Traffic to Your Website” on amazon

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Conversion Rate Optimization for e-Commerce

From SEO to Conversion: How to Marry SEO and Conversion Rate Optimization(CRO) for e-Commerce Sites.

by with 37 Comments Digital MarketingSEO

As business owners work to strengthen their digital landscape presence, they continue to adopt digital marketing strategies that aim to improve their search engine results page (SERP) rankings. But these don’t always have the hoped-for results. Some business owners and digital marketers make the mistake of focusing too much on rankings and not enough conversions. The disconnect between search engine optimization (SEO) and conversion rate optimization(CRO) for e-Commerce Sites leads to ineffective strategies that offer limited value to the business. CRO is one of the most effective ways of increasing revenue online. When it is left out of the equation or when it isn’t married to SEO services strategies, you run the risk of missing out on your site’s valuable opportunities. These opportunities can range anywhere from increased transactions to improved customer retention.

Find out how SEO and CRO are essential to each other to understand why their marriage is important for your long-term business strategy.

The Disconnect Between SEO and Conversion Rate Optimization for e-Commerce Sites

The success of your online business lies in how well your strategies are interconnected with each other. When your SEO focuses solely on your discoverability and ranking on SERPs, you will likely fail to convert valuable leads into loyal customers. Alternatively, focusing solely on your CRO often results in the failure to expand your existing customer base, which leads to a limited pool of potential customers.

The Assumption that SEO and Conversion Rate Optimization for e-Commerce Sites are Mutually Exclusive

The ultimate goal of CRO is to convert your existing website traffic into customers. This is accomplished through various means, from targeted landing pages to enticing CTAs. However, limiting your CRO strategy to these means you can only convert leads from a select number of visitors. When you don’t have strategies to reach new potential customers, you fail to generate valuable leads. A loyal customer base is not enough to further grow your business.

The ultimate goal of SEO is to increase traffic to your website. This is accomplished through various white label SEO techniques, from a well-designed website to authoritative content to locally relevant keywords. But when there is no directive on your web pages, visitors will likely leave without doing anything for your business except increasing its click-through rates. This creates a scenario where you regularly experience high traffic, but your conversion rates fall behind.

Some SEO tactics have little to no impact on CRO and vice versa. However, thinking they are mutually exclusive creates an imbalance in your digital marketing strategy. When executed properly, the two significantly impact each other.

How to Marry SEO with Conversion Rate Optimization for e-Commerce Sites

image source: https://moz.com/blog/what-happens-when-seo-and-cro-conflict

Marrying your SEO strategy with your CRO strategy is a matter of understanding where they meet. As mentioned, some strategies have little to no impact on either optimization solutions. By familiarizing yourself with where they connect, you can develop strategies that improve the other’s strengths.

Use your analytics data to define your goals.

Your SEO strategies give you access to valuable data regarding your website’s visitors. The information from SEO tells you their search queries and where they are on their consumer journey. By reviewing this data, you can determine how to encourage your visitors to take action on your website.

Additionally, your analytics data helps in defining your short and long-term goals for your digital marketing strategy. Use the information to create landing pages that meet your visitors at specific stages in their consumer journey. Whether this is to encourage inquiries or promote in-store visits, your data allows you to make informed changes to your SEO and CRO strategies.

Prepare your web pages for your targeted audience.

A well-made website is instrumental in generating and converting valuable leads. Any page on your website can be transformed into a landing page. It is only a matter of revamping them to meet the goals you’ve set out to accomplish.

Use a website design that is aesthetically pleasing and fully functional.

Good website design combines aesthetic value with functionality. As the digital representation of your brick and mortar store, your website should reflect your brand values. Design it to be user-friendly and easy to navigate to encourage visitors to browse your other pages. Additionally, improve load time and speed, so visitors will stick around. Outsource your website design to experienced developers for professional results.

Post content that is informative and relevant to your target audience.

The content you publish on your website—from the actual text to images and videos— is essential in improving conversion rates. Well-written content can encourage visitors to take action on the page they’re on, whether this is to register for your newsletter or purchase a product. Use the data from your analytics to craft specific content. For example, write blog articles that answer specific search queries about your industry, products, or services. By doing so, your visitors see you as an authority on the subject, which builds trust. When done correctly, your content has the potential to effectively increase conversion rates.

Craft an enticing call to action for your website visitors.

The “call to action” (CTA) on your web pages varies depending on where your visitor is on their customer journey.

Do you want them to sign-up or subscribe to a newsletter or alerts?

OR you want them to browse your service list or product catalog?

Maybe you want them to book an appointment for a consultation or meeting?

All of these actions are considered conversions. No matter which of these you utilize for your page, your CTA should be direct and unambiguous. Otherwise, they might choose to exit the page without doing anything other than reading the content there.

Regularly test your strategies to determine their effectiveness.

There is no guarantee that all of the changes you implement to your strategy will be effective. Much like with any new tactic, there will be failures along with your successes. Determining which ones work for your business helps you develop an optimized strategy for your growth and success. Failing to do so will lead to problems that will likely affect your long-term business performance. For example, you might spend an exorbitant amount on an SEO strategy that offers little value to your bottom line.

Regularly conducting full funnel testing allows you to see how SEO and CRO strategies impact your business. Using the information you gather, you can make the necessary changes without completely overhauling your digital marketing strategy.

The Advantages of Marrying SEO with Conversion Rate Optimization for e-Commerce Sites 

When people look something up online, they likely have an idea of what they want to see. Visitors click on your link when they have an expectation regarding your business. When this isn’t met at first glance, they will likely exit the page.

By understanding your visitor’s search intent, you can develop strategies that connect your SEO with your CRO. Aside from this, you create advantages for your business to grow in the digital landscape.

Better Customer Insights

Once you’ve determined which strategies work, you get a better understanding of your potential and existing customers. This information is essential in helping you develop retention strategies for your e-commerce site. Using the data you’ve gathered, you improve your approach in generating, converting, and retaining valuable leads.

Better Scalability on Conversion Rate Optimization for e-Commerce

The size of your target audience is not equal to your business growth. However, a good CRO and SEO strategy allows you to grow your business in a scalable way. This means developing your e-commerce site without having to worry about running out of resources and potential customers. Additionally, knowing which digital marketing tactics are ineffective allows you to save time and resources that can now be redirected towards more valuable solutions.

Improved ROI on Your Conversion Rate Optimization for e-Commerce

When you marry your SEO and CRO strategies, you get a clearer direction of approaching your target audience. This leads to better conversions and improved ROI. With this, you have more resources to allocate towards other solutions that bring value to your business, whether traditional marketing collaterals or more Google Ads. Your digital marketing is a machine that needs to be updated and upgraded constantly; otherwise, you run the risk of falling behind the competition.

Enhanced Trust

Your e-commerce site is your digital storefront. By improving its appearance and features for your potential and existing customers, you build a positive reputation. When done properly, you create meaningful connections with your target audience and eventually foster your brand’s trust.

With competition getting tougher on the digital landscape, every business needs to improve its digital marketing strategies. But this doesn’t mean adopting the latest solutions. Rather, it means looking at your existing strategies and determining where you can improve. By taking a strategic approach to lead generation, conversion, and retention, you create opportunities for your business to grow and develop in a scalable manner.

Remember, your SEO strategy needs to be married to your CRO strategy for a holistic digital marketing campaign. Both are needed to succeed in the digital landscape. Ranking high on SERPs is worthless when you can’t convert the visitors on your web pages.

Don’t miss out on valuable business opportunities. Develop a strategy that effectively combines SEO with CRO for a better and more competitive e-commerce site.

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Impact of Artificial Intelligence In Digital Marketing

Impact of Artificial Intelligence In Digital Marketing

by with 10 Comments Digital Marketing

You may not know yet, but artificial intelligence (AI) is becoming increasingly important in the everyday digital world and the world of marketing and advertising is no exception. The idea of ​​artificial intelligence in digital marketing could be thought of as 60 bad science critics of a future robot, it’s actually a lot more than you might think.

Artificial intelligence is a fairly general concept that includes various methods and techniques designed to “think” like humans. It is already embedded in many technologies you are probably already familiar with such as speech recognition and chatbots.

I will introduce just a few interesting features and applications of artificial intelligence technology. I will also explain why it is about to become central to almost every aspect of the digital marketing landscape.

Machine Learning : A Type of Artificial Intelligence in Digital Marketing

Machine Learning is just one type of AI technology, just as it sounds: a process in which machines themselves can figure out how to solve problems by using previous data sets and thus ‘learn’ independently. In the context of marketing, it can be applied to a number of uses – ad targeting, lead generation, and search optimization, to name a few.

To some extent, this part of artificial intelligence will provide the basis for machines to make more business decisions, at least in theory, to free up time and space for business owners and employees to focus more on human aspects, creative and financial matters and marketing. . An example of decision-making in this area is the use of digital personal assistants.

Marketing is increasingly focused on consumer behavior

Artificial intelligence refers to data-driven marketing and decision-making methods and is used in this context to integrate data from different systems.

Platforms today collect and store all types of analytics as part of analyzing customer patterns to develop automated systems and customer formats to target a specific market. It seems that computers will be making more and more decisions in the near future.

They will be able to more accurately analyze customer behavior and profiles, effectively implementing their “own” outreach strategy and building a copy that matches the voice of the customers they follow online.

In addition, consumers will find themselves (albeit unknowingly) more likely to hand over their purchasing decisions to robots that have already captured their ideas, previous searches and preferences.

Insight Integration : A Tool Analyzing Data for Artificial Intelligence in Digital Marketing

Artificial intelligence is a useful tool for collecting and integrating data sets. This data comes from different types of software and other collection equipment.

In this way, artificial intelligence can analyze data in a more complex way than we do now. By using tools that target individual channels (think Facebook Insights), which in a way enables automation. much more innovative than we can probably imagine. .

Semantic Searching

With the ideas of machine learning and metadata mentioned above. Semantic search refers to the ability of search engines to understand a user in the context of offering a custom result. Artificial intelligence can do this by understanding more about the contextual meaning of certain sentences and search patterns. It can provide a closer and more complex link between different databases, such as embedding a user’s search history on the results page.

What does this mean for SEO? The more innovative the search is, the more keywords and long tail keywords will be part of that search. Finding meaning is at the heart of why someone is looking for something, rather than showing what he or she is looking for.

Content creation and curation

Artificial intelligence is a leader in content creation and is been used for a number of applications such as WordSmith. Artificial intelligence is useful for collecting and reporting data such as sports and market information and finance. In terms of consultation, AI will select the right content tailored to each individual guest. A great example of this type of technology is when an ecommerce website shows you “similar” examples of other products you may need.

A similar one is used in a subscription agreement (like Netflix). The more often you use the software, the more AI knows about you make recommendations. In addition, it can write dynamic emails that suit subscribers’ needs.

Voice search and speech recognition

Artificial intelligence can process a variety of queries, including vocal analysis. In addition, they can integrate different types of search methods to adjust the results. And perhaps more interestingly, the personal assistants we meet today, such as Siri, Alexa and Google Home, can now talk to each other (or at least will in future models). And as for speech recognition, a report in August 2017 (via Techcrunch) claimed that Microsoft’s speech recognition system had a historically low error rate at the time, just 5.1%.

Lead generation

Like an automated recruiter, artificial intelligence can filter through data stacks to find the best clients, clients, and even colleagues based on the information it already has and the application that uses it. More interestingly, it can predict or estimate how popular a particular lead is. So for B2B or even recruiting purposes, this saves a lot of time and energy on a simple search and leaves you more time for things like expenses and sales calls.

There are a number of programs already available that do this, including Node, which uses metadata to recommend new customers, and even LinkedIn’s Sales Navigator tool, which allows users to get job guidance.

Chatbots

Chatbots are automated tools that are primarily responsible for communicating with customers and customers. Today they can do things like answer basic questions and fulfill orders. They are used by businesses of all sizes and are becoming easier and easier to integrate into small-scale websites.

It’s worth noting that Facebook will include chatbots in its messaging app, with the idea that customers can easily send messages to a business page to discuss customer service issues. This is one way companies are likely to have easy access to “robots” in the near future. In fact, they have already launched a program called wit.ai bot for this reason.

Automation and Personalization

Machine learning and artificial intelligence are used as a way to understand and understand buyer behavior and decision-making; more and more advertisers can tailor their marketing strategies to the wishes of the consumer.

Right now, much of what we do in the digital marketplace is constantly “guessing”, constantly testing and tweaking, experimenting with what we hope will be a more profitable goal. While our diagnostic tools are much more accurate today than in the days of traditional advertising, the ability to ‘build’ decision-making tools that actually learn when needed is very cost-effective for this type of marketing.

One of the most interesting and arguably useful uses of artificial intelligence in digital marketing is based on the fact that it can use a large amount of data to actually choose the way it will conduct certain information. This can be used to target advertisements. To that end, we can expect automation improvements to streamline B2B and B2C.

All digital marketers need to learn about artificial intelligence in digital marketing

Is AI creepy or cool? Like it or not, it keeps getting bigger in our lives. We might think of it as an invasion of some form of privacy, but understanding how to use it morally is part of your job as a digital marketer. Tools targeting artificial industries are growing in popularity and are very useful tools for analyzing and forecasting the buyer’s journey.

If you’re thinking about starting with digital marketing, you don’t need to be an expert in this field. It’s quite complex and mathematical. But you need solid understanding of how to do it. While you don’t need to understand the technical nuances of artificial intelligence to participate in digital marketing, it is essential that you have a solid understanding of how this is shaping the digital marketplace today at all levels and how this is your subsequent strategy.

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Web Designer & Developer

Differences Between a Web Designer & Developer

by with One Comment Web Design & Development

Web design and development are two widely used terms. We can all be guilty of doing it ourselves when we talk about designing or developing a website or program on the Internet. When we refer to the areas of design and development, especially for various reasons, we usually do not differentiate them, especially fields related to the online world. And what exactly is the difference between a web designer & web developer? And why should we be careful to use them in return?

Web design refers to designing a website’s visual aspect with its performance, images, and content. Web design provides the perfect framework for the appearance of web pages. The web design cannot, however, in any case, copy the web code. Rather, it is a thought process and content presentation that will be created in the latest web version with the online code.

In contrast, web development refers to the creation and compilation of code and web pages suitable for a web page displayed and used over the Internet in a manner intended for its users. Although website design is related to website layout, web developers have good features and functionality. Website developers use scripting languages ​​such as JavaScript and databases like PHP and ASP.NET, which build websites.

It is important to understand the difference between modeling and website development when looking for a smart assistant and your website to make sure you are using the right person. If you need someone to help you change the color, look, tone and graphic elements of your website, you need a web design expert. To integrate new HTML pages and improve the functionality of these existing applications and communications, you need the help of a web developer who can create these elements while increasing the site’s performance.

Olubukola Agboola specializes in fast website search and development, content writing, digital marketing, and SEO services, offering unique and comprehensive ways to grow your online business. With over six years of industry experience and a commitment to customer service, Olubukola Agboola will offer your website a competitive advantage with popular web design and personal web development.

Diligently Outsource Your Web Design & Developer Needs

If you are like most entrepreneurs, you know that you need to be online to reach a large audience. The problem is that you can get endless resources to build Internet presence through methods like getting a custom website, adding SEM optimization / consulting (SEM / SEO) services, and paying for each click (PPC), a print blog, printing or banners.

The good news is that looking for more work than you can get in the general market is a common problem. And as with the problems often encountered in major markets, there is at least one way around this problem.

First of all, before looking for a website or business, consider your needs. When you want to grow your business, information, or service online, some important questions to ask yourself are:

1) What exactly will be the main purpose of my website

Providing information, adding in-house sales, creating online sales, selling sales, saving money, and promoting website quality or promoting your current site?

2) What great budget are you working on?

Later on in this article, I propose a range of related service providers whose services range from cheaper to more expensive. I will also look at some of the quality differences you can expect, depending on your pay.

3) Have you thought about your service requirements for disclosure to a professional or developer?

Understanding what you are looking for will increase your chances of finding it. If you want a web-based upgrade, take the time to find these products that you can customize for your web group, so they have an idea of ​​what you want.

Since this applies to almost any graphic design or web development service required by the operator (s), most professional companies should create websites that offer question marks or “design tips” that will help you make thinking and leaving clearly what it is required. These summaries should ask you about your business, your other favorite activities, your favorite color choices, and more.

Second, now that you have meditated on important projects, now is the time to start searching for the right employee.

The good news is that there are thousands of websites, graphics, search engines, and SEO companies to choose from. Oh wait, maybe this is bad news … With many providers in this market, you may need help finding the best suppliers for you.

Tips to help you start a web design and web developer business:

1) Check Craigslist.org. Craigslist is the most active social media site based on the Internet. Since this site is free and receives billions of pages per month, many service providers nationwide and nationally advertise it. Web, technology, and online consultants are often found on Craigslist’s “Creative Services” or the “IT Services” section.

2) Search for “XYZ files” and find a website that provides a complete list of required providers. Note: Replace “XYZ” for the type of service you need. For example, you can find “Web Listing Tools.”

3) If you can’t search by yourself, here are some reputable national ISPs:

Logoworks.com: This Company is a highly regarded website and logo design company. Their prices are high, but if you are not careful about your budget, you will find that the products produce quality. They will charge you an average of $ 5,000 to $ 10,000.

InkBlotDesignStudios.com:

Ink Blot Design Studios is a national website development company founded to provide high-quality websites and logos. If your budget is between $ 39 and $ 5,000, they are a good choice.

Volusion.com: These are for big boys. Their logo templates cost only $ 600 (compared to Ink Blot Design logos and the Logoworks logo $ 299). These template-based websites can cost $ 3,000 (compared to other companies). However, if you are looking for prestige (a perfectly reasonable desire) and are willing to pay for it, this may not be a bad idea.

Sure, there are other options to support your design projects (guru.com, odesk.com, and others.), but I haven’t included their review here due to the frequency of complaints they receive from previous clients who tried to hire cheap workers overseas and ended up getting burned for their money. This does not mean that you cannot find good service providers in places like this. You must be very careful not to lose money and be disappointed with the resulting product.

Lastly, I did not specifically discuss the SEO services here because you can get the same services with the suggested methods of finding web designer & developer. You can also contact the companies I mentioned above because some of them also offer SEO and SEM services. And If you are looking for a standalone consultant on SEO and SEM services. You can also contact me for your SEO and SEM services. I even wrote a book on them on Amazon. You can click here to see the list of my books on Amazon. These are skills that you may like to learn or use for your services.

I wish you the best with your new website or graphic design for your business!

Next, I will be talking about tips to go through if you want to learn these skills yourself and use it for your business or make money rendering such services to clients.

7 Tips to Learn Web Design & Web Developer Skills and Become Successful

No additional resources are needed to view web content. Employers especially appreciate gifts and experiences. Many good web developers develops the habit of learning from books and online video tutorials, software, and tutorials. I must confess that most of the skills I have are gathered through self-development reading books or videos online

1. Learn to script

In addition to the programming languages, the information for the scripts will be revised. Learn more about JavaScript, which is known to provide a good foundation for partitioning programming. Server-side scripting is also very useful.

2. Learn Graphics

Graphic design is an important part of web design. Check out the graphics and editing programs that can help you create websites like Dreamweaver, Photoshop, and FrontPage. These are just the three most popular aspects, but there is an entire category. However, many employers are looking for the skills they need to be successful.

3. Create your website

This is a great opportunity to learn and demonstrate your skills. It is also a great way to show others what to do and sell your business. You can use it to test your range first. Once your site is set up, you can use it to show your work to others. You can continue to build for others, such as family or friends, to have a portfolio.

4. Learn more from trends

What has worked for a while now might be futile and no longer useful. Discover the trending news in the sector, and compare them. Let yourself be inspired to create a constantly evolving style. Viewers will understand the beauty in your work and be much more interested in your work.

5. Don’t be alone

We know that learning is a process that requires much effort. As a successful web designer & developer, you need to do something in the realm of developers and consultants. Contact forum sites, read, and contact and meet other web designer & developer in the community.

6. Networking

When you join your web designer & developer community, you should not limit yourself. Find out what other areas of interest, such as social media and business presentations, connect with.

7. Consider different types

Successful web designers use different tools and create web pages. Purchase user software and access control software such as software and test software, FTP clients, and editors for HTML and CSS. Focus on creating different types of websites for different customers to experience different options.

Olubukola Agboola is a professional author, web designer & developer himself who has gone through different areas this article talks about. He has been doing free writing projects for a long time. While engaging in web designer & developer jobs at his workplace. He discovered that once someone has mastered the skills needed to be a web developer. it does not stop there. You need to constantly read as processes, methods, and tools change. Never miss any of his writings by subscribing to the newsletter below. Get first hand and real-time information on topics he will be dropping soon.

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Guide to Digital Marketing

Guide to digital marketing – 2021 Essentials

by with 2 Comments Digital Marketing

The digital applications market is becoming the most popular multimedia tool. Thanks to its unrivaled capabilities, it will achieve its main marketing objectives: guide to digital marketing gives companies the possibility of advertising to listen to them immediately. These companies achieve the best returns by building the brand and connecting with new customers and returnees. In turn, this reduces waste and inefficiency when they follow perfect guide to digital marketing. Are you are an entrepreneur, a student, or interested in the technology market? When you understand digital marketing. The value is something you can use for the rest of your life.

What is digital marketing?

Digital Marketing is a holistic system that encompasses many different methods of selling to people, businesses, or products on the internet. Most search engines, social media, email, or third-party companies use digital marketing to identify newcomers, connect with people, and strengthen their relationships with repeat customers.

How does the guide work?

As we mentioned, digital marketing is no different from the traditional system: it aims to create a relationship between customers, prospects, and potential customers. However, as digital marketing goes beyond all traditional systems, there is access to data.

The success of digital marketing depends on several factors, such as knowing the company’s intentions and audience and knowing the key practices necessary to implement it. Marketing strategies are why many businesses want to use other services like Searchbloom to see great deals. Here are some examples of digital marketing strategies:

You can use social media to communicate with customers and make new connections, creating personal face marks.

Search engine optimization (SEO) helps put our website at the top of the search engine ranking.

Using pay-per-click ads can be reckless, including website traffic.

Email marketing can be used to track customers after a purchase, thereby improving brand loyalty. It can also be used to notify customers of upcoming promotions and new products.

Content-oriented password content will help improve product optimization and recognition.

Optimizing the website ensures that your website is user-friendly, with fast loading times and easy navigation.

The Benefits of Implementing Guide to Digital Marketing

As some of the points above demonstrate, implementing a digital marketing policy will bring many benefits to businesses, including:

Promote brand awareness among new and existing customers

Increase brand loyalty

Give businesses a competitive advantage.

Improve conversion rates

Provide businesses with measurement results and valuable customer data

Business takeovers are an international clientele.

It is an expensive undertaking when compared to other product sizes.

Digital marketing has grown in popularity in recent years. With its great success, you can easily think that it is here to stay. Digital marketing strategies must be implemented to ensure that businesses can truly compete on the internet today.