The world of SEO is not very simple. It involves some very complex concepts; this depends a lot on Google’s 200 ranking factors (which are not always clear) and requires constant effort on your part, which can take years and years. I understand, so ensuring Search Engine Optimization Success Factors are applied may seems a little uninteresting. It explains why many companies do not know what measures to take to improve their positions at SERP and why they often give up on what is now one of the most important areas of digital marketing.
If you’re almost in frustration with SEO, stop and take a breather. SEO has three main pillars as a basis. Each individual SEO activity falls under one of these pillars; so if you take the time to understand them, you’ll find that optimizing your digital presence doesn’t have to be that difficult.
The first pillar of Search Engine Optimization Success Factors: building links, referral domains and digital public relations
Link building refers to marketing efforts that obtain unidirectional hyperlinks from other sites to your site. Referral domains are the domains where your backlinks come from. Digital PR is a strategy that aims to improve brand visibility through the Internet, creating and promoting relationships with creators and journalists of Internet content.
All three of these SEO components have become extremely important and, for an entrepreneur, it is necessary to work to obtain quality links from official and relevant websites, in addition to referring to domains and backlinks to your website.
Note that I used the words “authoritative”, “quality” and “relevant” when I mentioned the links you should be looking for. This is because creating unusual or seemingly unwanted links can lead to a Google penalty, something you sho uld always keep in mind.
That being said, improving the construction of your links, referral domains and digital public relations is p rimarily about two things: showing value and working to become a leader in your industry, and developing content and web tools worthy of links that any person in your industry would find useful.
Both strategies will help people trust you and what you have to say, which will increase the chances that they will link to your content on their website.
Second Pillar of Search Engine Optimization Success Factors: Content Development and Content Marketing
I mentioned the content in the previous column, and the truth is that the content has become so much involved on the internet that it deserves its pillar.
Your main goal here is to create authority or topical authority. Share your experience with your audience and prove that you are not only in the industry to make money. But really know what you are talking about and what you are passionate about.
However, developing and marketing content is not all about quality. The quantity also plays an important role. If you have a great website that has a lot of content relevant to your audience. You can see Google as an industry expert that works wonders for your rating.
So when it comes to the second pillar of search engine optimization, regularly publish relevant, well-written content.
Expert advice: Make sure your website has a blog and create a content calendar with topics you want to cover every week or month. If you don’t have time to continue working with the calendar, don’t worry. This is the kind of task that you can easily transfer. Regardless of whether you choose a job at a digital marketing agency or an independent person, it won’t be difficult to find a content creator to help you with that responsibility.
Third pillar : Technical SEO
Finally, we have a technical seo referencing, which revolves around Google’s ability to explore and understand your site correctly.
This aspect of SEO includes some basic tasks that you may have heard and handled when creating your website. This includes optimizing your title tags and Meta descriptions with the right SEO keywords.
However, technical SEO goes much further. It includes aspects like website structure, internal links, and proper rendering and indexing (which are why it’s called technical SEO). In short, technical SEO is what will help ensure that your site has everything to rank well on Google. In addition to the content itself.
This is even more important if you have a large website. Think about it: if your site contains hundreds, if not thousands, of pages. How can you make sure that Google crawls all of them? Also, when you add a new section to your site, how can you make sure that Google indexes it quickly?
According to Google, “if a website contains fewer than a few thousand URLs, it will crawl more often”. This means something for companies with large sites. Such as ecommerce stores or social media platforms – you have to work very hard on your technical SEO.
Use the three pillars of Search Engine Optimization Success Factors to your advantage
All of the SEO campaigns and decisions you make fall into these three categories. So when you’re trying to improve your strategy and figure out where to go, just go back to the pillars and remember what your main goal is with each.
If you want to get more relevant links, work with your brand image and reputation or take your technical SEO efforts to a new level, having a good knowledge base means that you will have a lot more time to decide on the action you have taken. Soon, you will see that SEO is much simpler than it seems at first.
Learn more about SEO you can get a copy of my book. “Search Engine Optimization: The Art of Mastering SEO and Driving Targeted Traffic to Your Website” on amazon
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