Digital Marketing Skills

Top 15 Essential Digital Marketing Skills to Acquire in 2022

Olubukola Agboola helps brands of all sizes increase their revenue by implementing Digital Marketing skills and strategies.

Through the years the author has noticed that the majority of entrepreneurs want to learn digital marketing skills to help their business.

Recently I asked one of his clients “why do you see an increase in digital marketing skills trainers? Aren’t there other skills with high income that could be taught? What is the reason why digital marketing skills have become so crucial?”.

If these questions were asked years ago, he would be forgiven, but now, in this technologically driven century companies that do not adopt digital marketing skills aren’t able to stand against the challenge.

The world has taken the greatest leap in technology and technology, which means that with an internet connection and a laptop, you can create an enterprise worth billions of dollars.

Unfortunately, many business owners are still dependent on the traditional way to run their business: hire an office space than stock it up stand, and wait for clients to come flooding into.

It is apparent that this business is slowly fading out. Any business that has not embraced digital marketing in this century is bound towards a downward spiral.

If you’re not equipped with the necessary digital marketing skills and abilities today, don’t be concerned because they can be acquired.

In this article, you’ll find the best digital marketing skills/abilities you need to learn now.

See Also: Guide to Digital Marketing Essentials

Table of Contents

Essential Digital Marketing Skills To Acquire In Nigeria

1. Search Engine Optimization (SEO)

One of the most important digital marketing techniques to learn is SEO. Engine Optimization(SEO). It is among the most sought-after highly-paying skills in Nigeria.

SEO, as a term is defined, is the science and art of generating organic visitors to your site or other content.

When you type in queries to the search engine (Google, Bing or Yahoo) The results pages of the search engines (SERP) provide web pages and other contents which are deemed to be appropriate to the individual.

The business world is now aware of how vital it is for their information and content to be found by search engines. Unfortunately, many do not have the ability to rank their content at the top of Google

You must learn about how to optimize your website and optimise content to improve your chances of getting on the search engines’ first pages.

Additionally, SEO keeps evolving every second, which means you must keep up-to-date with your knowledge to stay relevant in the field.

See Also: How To Become an SEO Expert

2. Search Engine Marketing (SEM)

Contrary to SEO however, you must put aside a budget for advertising Search Engine Marketing (SEM).

The basic idea is that SEM is the process of advertising your service or product by displaying paid ads on search engine result pages (SERPs) that are based on keywords.

Incredibly, you can gain this skill that can generate a lot of income to use in your company as well as offer the service as well.

In SEM advertising, advertisers make use of relevant keywords that people are likely to use in search engines when they are looking for specific items or services.

Your advertisements appear on your search engine along with other search results when your desired keyword is searched

As an SEM specialist, you will need to know a few terms such as impressions CPC, CTR, CPA and so on.

3. Email Marketing

Email marketing is an excellent way to establish a connection with your customers and establish credibility. It’s among the most efficient methods of digital marketing and also high-income abilities to learn in Nigeria.

The success of email marketing is contingent on the skills of the copywriter.

A further reason why entrepreneurs should be aware of how to tailor their message to the people they want to reach.

The process of sending out emails to the list of email addresses to establish an association with prospects and customers. Nowadays, a variety of applications have created it simple to design as well as send an email.

One such platform of them is Mailchimp There is an already-designed email template to make you make your email stand out.

4. Social Media Marketing

Social media marketing involves making use of platforms on social media to drive sales, reach out to your intended audience increase traffic and establish an image.

Most businesses across the globe use social media channels to increase their business.

If you aren’t social media-savvy this is the ideal moment to start learning it.

Nowadays, there are a variety of social media platforms for use by entrepreneurs: Facebook, Pinterest, Twitter, Instagram, LinkedIn, Tumblr and Whatsapp.

It is essential to comprehend your intended audience as well as the social media platform which will appeal to them. You must also learn to utilize it. To make your work easier you could utilize apps to aid you in scheduling your posts.

Every opportunity for business owners to establish an improved relationship with potential customers is crucial.

This is that community management is a must with social media abilities.

We have today a myriad of social media platforms for the use of entrepreneurs: Facebook, Pinterest, Twitter, Instagram, LinkedIn, Tumblr and Whatsapp.

It is essential to comprehend your intended audience as well as the social media platform which will appeal to them. You must also know how to utilize it. To make your work easier you could utilize apps to aid you in scheduling your posts.

Utilizing every opportunity as an owner of a business, to establish relationships with prospective customers is crucial.

This is why community management should be integrated with social media expertise.

5. Mobile Marketing

With the rise in mobile use, mobile marketing has become one of the best methods to get the desired results and expand any company.

It’s another profitable business idea to begin and with hot digital marketing skills that anyone can pick up today.

Nowadays, virtually everything that is done on a desktop is easily done on a smartphone. In addition, the behaviour of consumers has shifted toward mobile.

A majority of people use their phones to communicate.

The mobile market is an all-channel online marketing method which allows advertisers to reach their customers through their mobiles, tablets through email, websites and SMS, as well as MMS and social media as well as apps.

The demand to market via mobile devices is increasing. This is why it’s an excellent skill to learn.

But, mobile marketing can be very challenging, however, when you have these digital marketing skills acquired, it can make you stand above the rest.

If you’re looking for the highest-paying skills you can acquire in Nigeria We highly recommend mobile marketing.

6. Video Marketing

Video Marketing creates relevant and valuable content in the form of videos for channels such as YouTube, Instagram etc.

The internet is a place that rewards creativity and interesting content. Therefore, you can begin your YouTube channel and earn money in Nigeria right now.

If they claim that a picture will be more valuable than words. consider the value of a high-quality video.

The main purpose of video marketing is to create motion content that encourages customers’ engagement and creates the brand’s image in the right manner for your clients.

Additionally, businesses use video marketing to educate customers on the basics of their product as well as to generate social evidence. Therefore, pursuing these digital marketing techniques can be a great resource.

7. Web Data Analytics

Digital Marketing Skills

Web analytics allows you to analyze and understand the behaviour of site users. These digital marketing skills are essential in making great business decisions

There are a variety of analytic tools available currently available, which can provide you with real-time data regarding the traffic to your site, their time on your site, the pages that are visited, and many more.

This information will assist you in making important and beneficial business decision-making. It is recommended to hire assistance from a data analyst when you’re not able to judge when dealing with information.

Some top analytics tool includes Google Analytics, SEMRush, Ubbersuggest, Ahrefs etc.

8. Brand Story Telling

Brand storytelling is growing in popularity in business presentations. Stories have a distinct method of capturing the public’s attention because it connects with the viewers on emotions.

In essence, the story of a brand is the art of telling an engaging story to connect the brand with its clients.

Additionally, storytelling can be effective to increase customer engagement.

Through storytelling, you can create a bond between the customer and the brand before they make a purchase decision.

If you’re skilled in storytelling, you need to improve your ability to create captivating stories that will appeal to your audience.

9. Content Writing

Sometimes, I’m repeatedly asked, “what is the most powerful digital marketing skill to acquire”?

The most straightforward answer can be content marketing. It is among the most lucrative skills you can acquire in Nigeria.

As a guideline, most forms of marketing are dependent on content. Unfortunately, most entrepreneurs aren’t aware of how to create quality and relevant content.

Many entrepreneurs outsource their content writing assignments.

It’s nice to look at how far we’ve come in the art of creating content.

Nowadays, businesses are searching for agencies and individuals who can use content to promote their image. Content that is well-written and informative will get you prompt responses from prospective customers and clients.

The best part about online marketing positions is the possibility to operate from anywhere. If you are a company owner you can present your brand’s story of your company in a captivating manner by using content marketing.

10. Affiliate Marketing

Affiliate marketing is a different digital marketing technique that can make you money.

A marketer is an affiliate is one who markets or promotes products that he does not own and receives a fee for each sale.

When it comes to affiliate marketing, the company owner determines the amount of commission per sale that is made prior to an affiliate marketer has joined the program. Expertnaire is among the top affiliate marketing platforms available in Nigeria at the present, and every digital marketer can be a member.

11. UI/UX Design Skills

In recent times, UI/UX Design has turned into one of the top digital marketing abilities.

Most of the time both terms tend to become confused in the same way. UX is the term used to mean “User Experience Design” while UI is an expression that refers to “User Interface Design”

In essence, the UX (User Experience) designer determines what the user interface will do and the UI (User Interface) designer is responsible for the design of the user interface.

Once you have mastered this ability to earn a high income and experience, you will be able to help businesses and brands design a user-friendly design or an app.

12. Digital Marketing Automation

According to definition, digital marketing automation is the application of the software that allows you to efficiently promote products and services on various platforms while automating repetitive jobs.

The top digital marketers automatize the process of their Social Media posts and campaigns, as well as marketing emails.

There are a variety of automated tools. Some of which are Hootsuite, Marketo, Buffer, HubSpot, Facebook Creative Studio etc.

This program can assist you in scheduling your posts for one week, while you concentrate on other projects.

See Also: How To Delete A Facebook Pixel

13. Web Design

Web design is the process of creating websites that allow a brand to present its services and products as well as to connect to its intended audience. There are many aspects of digital web design which include the layout of web page graphic design, web page layout and content creation.

It’s easier to start with the design of websites than you could ever imagine.

A digital marketer must be proficient in the basics of using web-based design tools such as WordPress HTML/CSS, and HTML.

14. Graphic Design Skill

A large portion of the content that is used in the digital realm requires graphic design. This is why it’s an advantage when the digital marketer has graphics design expertise.

Graphic design involves the use of texts, images, and illustrations to convey the message to an audience.

This is a talent that is extremely relevant to the business world. As an owner of your own business, you must regularly improve your skills by using the graphic design software that is readily available.

The most well-known software include CorelDraw, Adobe Photoshop, Canva Adobe Illustrator and many more.

Check out: Differences between a Web Designer and a Web Developer

15. Influencer Marketing

Influencer marketing is among the skills of digital marketing that have remained important in the current world.

Brands can boost their revenues by partnering with influencers on the internet to boost the brand’s visibility and implement content marketing.

Influencer Marketing refers to the process of working with people and celebrities with huge social followings on the internet to promote and increase awareness of the company.

Learning how to connect with influencers from brands within the appropriate niche and guide them from being naive to brand advocates is a vital digital marketing ability.

Read More: Ways to secure your WordPress Website


A seasoned digital marketer will have an array of digital marketing skills. The skills of digital marketing are always evolving.

Therefore, if you’d like to be a successful digital marketing guru, you must ensure that your digital marketing skills/expertise are current.

Don’t let your digital marketing skills gap become a hindrance to your career in digital marketing.

Online Business Presence

Hire SEO and Web Design Services for Strong Online Business Presence

Regardless of whether it is an online business or a brick-and-mortar store, a competitive business environment has increased the demand for creating, maintaining an online business presence. Because of this, every business is looking for an experienced web design expert that can meet their web design needs at an affordable price. Would you also like to create a strong online business presence? If so, this article will help you take the next step in achieving a digital presence for your business!

Plan and Build an Online Business Presence

Before planning on developing a web presence for a business, you need to make sure that the website is attractive, engaging, and interesting to grab your visitors’ attention. In addition, you need to make sure that the website reaches its target audience. Hence, it is important to use the SEO and web design services of an SEO and web design expert that can make your website and search engine friendly.

The main goal of these experts is to optimize the website according to the guidelines of the search engines in order to get a good ranking in the search engines. Once your website is hosted, you can enjoy the following benefits:

1. Multiply the chances that your website will get more traffic

2. More traffic generates more leads

3. Leads are then converted into sales

4. Improved online visibility

5. Improve the brand of your online business

6. Better credibility in the target market

7. Benefit from increased sales volumes

Regardless of the size of your business, as an entrepreneur, you don’t want to ignore all of the benefits that can help your business stand out from the crowd to build an online for your small business.

Achieve a digital presence for business hiring an SEO and Web Design Expert

This SEO and web design experts have developed different plans that cover all essential services. However, they even offer the option to tailor your plan to suit your budget constraints.

Personalization has helped various companies improve their online visibility through SEO and website design services. Whether you want to use web development or SEO services or both, they will tailor the plan to suit your needs to build an online presence.

If you want to improve your company’s visibility online, you can share your thoughts with a skilled SEO web design expert for the best solutions. They offer solutions that fit your business goals and budget.

Don’t let your competition overtake your digital marketing presence! Join a trusted company today and see your company gaining acceptance from prospective customers all over the world.

Olubukola Agboola is an SEO and web development specialist providing search engine optimization (SEO) and web design services in Lagos. Below are some of the projects he has worked upon:

Would you like to hire an SEO and Web Design Service, Expert? Reach out to us for your company’s online presence.

Web Development Trends in 2021

4 Web Development Trends Changing the World of Web Development in 2021

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Curious! These top trends in web development can accelerate customer retention quickly and help you optimize your website like never before.

We all know the pandemic has negatively impacted almost every job, but have you ever thought about adjusting your business in disguise? Otherwise, web development trends can help here. If you own a major web Development Company or you are a web developer as a freelance or even as an employee, reading this article will be an added benefit for you.

You don’t have to have a big-budget game plan to accept these trends. You just have to subtly and incrementally advance these trends and you will see dynamic change, even in the long run! Let’s see what these trends are:

This trend has a direct impact on customer loyalty and the search engine optimization of your website. According to web design statistics, 94% of first impressions are based on web design. If you are opportune to have your customer’s experience, website design is just as important as the main product.

It is not enough to present a striking model, it has to be convincing at the same time.

Motion UI is one of those exciting web development trends 2021 that can help you create a website that suits your customers’ needs. Motion UI is a robust interface library for creating custom animated interface elements. It allows you to create modular transitions, background animation or motion graphics, etc.

With all of these and more, you can implement your unique style and force the user to come back. Motion UI is even more useful when designing progressive web applications as an advancement in web development.

In addition, Motion UI helps improve the ranking of web applications in search results. This makes Motion UI one of the most important modern trends in web application development.

Back then, everything revolved around text until the term “personalization” began gaining attention. Everything that requires customization has the term personalization in common.

The concept of voice search also applies to user personalization.

Recently, the concept of voice search has taken over the world as people today prefer something that is easily possible. They don’t want to invest their efforts in something that is being done to mitigate their efforts. Yes, search engines, these portals are for people, and we can’t think of a better way to introduce customizations in search engines.

With voice search, the idea of ​​helping people with personalized services is on the road to success. According to a study by Juniper, 55% of all households worldwide will have voice assistants by 2022. But this is not limited to virtual household helpers such as Google Home, Alexa or Siri.

There are many advantages to adopting voice search technologies in businesses. This is the most effective way to directly increase customer loyalty and experience.

3. Progressive web applications (PWA)

If you could produce the best web and the best applications as the web development trend, it should be nothing but PWA. The progressive web app has been developed and updated with modern APIs that offer advanced features, reliability, and easy installation, reaching anyone anywhere and on any device with a basic code.

PWA is probably one of the strongest trends and advancements in web development trends. Optimize your website worldwide by bringing your web browsing experience closer to your own mobile apps and

In simple terms, PWA is a website, but it offers the functionality traditionally available for native apps (e.g. push notifications, offline access, hardware connections). Progressive Web Applications (PWAs) can save companies up to 75% in maintenance and development costs.

Here are the most popular companies in the world that have already created PWAs and are benefiting from them for their business:




Virgin of America

Washington Post

4. Artificial intelligence bots (AI Bots) is one of the latest web development technologies

Web development companies typically operate in different time zones and are represented on several continents. This makes organizing good customer service a very complex and costly undertaking, especially given the 24 * 7 support required in this case.

Artificial intelligence chatbots enable millions of businesses and many companies to quickly conduct transactions through text or voice chats. Nowadays it is very important to know the latest trends in website development technology. With artificial intelligence chatbots proliferating, it is extremely important that businesses of all sizes have continuous interaction with their customers.

Bottom line:

So, these are 4 crucial trends every web developer should use to speed up their web development process. And if you have a business and are considering hiring a dedicated developer, you can connect here for your execution of the latest web development technologies in 2021 and beyond.