If you are a small business owner or entrepreneur, you probably run and maintain your own website. If so, it is important to monitor your website’s performance – both in general and against your competition – to be successful in your business. It can also be a scary thought on how to use Google Search Console for your business.
Fortunately, Google has many free products to help you maintain your website and provide detailed information about your website’s performance and success: Google Search Console and Google Analytics. Read on to learn more about using Google Search Console for SEO for your business.
What is the Google Search Console and what is it used for?
The Google Search Console for SEO is a free platform that helps SEO professionals and marketers track and analyze the performance of their websites. The program gives you powerful insights into how your website is performing; so you can see which parts are performing well and which need minimal improvement, including page performance or technical issues. Once you’ve installed the Google Search Console, you’ll have access to the most comprehensive real-time SEO data program available today.
How to use the Google Search Console for SEO
Although new features and improvements have been added to the platform since it was first released, the purpose of using Google Search Console has remained the same, according to WordStream: its SEO – both from a content and a technical perspective. “
Basically, using the Google Search Console for SEO can help:
- Know and understand the core web basics, mobile usability, and overall website experience for your website
- Track the status of your keywords, organic traffic, average ad position, impressions, and CTR
- Send a web map
- Understand the scope of your website indexing and make sure that your web pages are properly categorized
- Review any security issues Google finds or any manual action you might need to take
- Analyze your backlink data, such as the total number of external links, top link pages, anchor text distribution, and top link pages
- Make sure your schema.org markup is working correctly for your web pages to display correctly
These reviews and trade-offs when setting up a Google Search Console are essential to understanding and improving your website’s SEO performance. Therefore, regular use of the Google Search Console should be part of your overall digital marketing strategy.
How to find Keywords in Google search console over other keyword tracking systems
While there are other keyword platforms available like SEMrush and Ahrefs – which was mentioned earlier – only account for 30-40% of your website’s total keyword level. Since they only use SERPs (Search Engine Results) to collect keyword ranking data, the information on these platforms may be out of date or incomplete.
WordStream says it clearly, “When it comes to researching the truth of SEO, no other platform can match Google’s database. Every keyword query opens up a new way for your business to attract real customers and customers, and we’ve got the tips you need to get the most from your Google Search Console, including how to connect the Search Console. This will give you an overall picture of your website’s SEO performance.
How to Use Google Search Console to improve SEO and Drive More Traffic to Your Website
I know what you’re thinking. If you need to use Google Search Console as part of your overall digital marketing strategy, you can occasionally log into your account to see your website’s performance metrics. Console as part of your overall digital marketing strategy, you might be tempted to log into your account from time to time to view your website’s performance metrics. One on your list of daily tasks. However, if that’s what you’re looking for, you won’t be able to use the full Google Search Console.
Here’s how to take full advantage of the Google Search Console to increase traffic to your website:
1. Check that Google has properly ranked and crawled your website
Before you can properly rank your web pages for relevant keywords and search queries, you need to make sure that the search engine spiders have properly categorized and crawled your web page.
You can use the Google Search Console to find:
- Which of your websites are correctly indexed?
- When Google sees improvements that you can make to improve your website’s ranking in the SERPs, such as links to websites or breadcrumbs
- When your web pages were last crawled.
If you’re looking for more agencies that have your web pages advertised for search by Google, you can also use the Google Search Console to submit a sitemap – which, as WordStream says, “tells Google which pages on your web pages are the” are most important and should be crawled and promoted more often – for your website.
2. Troubleshooting technical and site performance issues
While this is the most talked about, relevant, and high-quality content; it’s not the only thing Google needs to consider when ranking content in the SERPs. The technical performance of your website affects the Google ranking of your website and your company. Google wants your pages to load quickly, be responsive, and provide a high-quality experience to visitors who come to your site through search.
Solving potential technical issues with your website can be daunting; especially if you don’t have the most experience or knowledge of dealing with the backend of your website. Fortunately, you can use Google Search Console to identify and fix technical or page performance issues that could affect your keyword rank or rank. Google’s ranking algorithm calculates the overall performance of the website based on the following assumptions:
- Core Web Vitals: This new required algorithm includes load time, connectivity, visual stability, and overall page speed for each of your web pages.
- Mobile usage: Because of Google’s mobile-first indexing, Google first knew that your web pages were fast, responsive, and productive on all mobile phones.
- HTTPS: HTTPS is more secure than HTTP; and if your website has too many URLs with HTTP protocols than HTTPS; it can degrade SEO performance due to a lack of encryption.
- Security: When used in conjunction with the following HTTPS protocols; websites should be secure and allow all users to browse safely.
If any of your web pages are suffering from any of the above; You can use the google search engine to learn more about the experience. This will show you all the problems found and on which pages. The image below shows an example of a 110-page website that Google says is giving users an inferior on-page experience. Unless the website addresses these technical issues, its overall SEO performance is unlikely. As a result, its organic traffic will improve.
3. Make sure Google knows the keywords you are targeting
The best way to ensure that your website continues to rank for your keywords is to create and publish high-quality content. That will demonstrate your business literacy and specific knowledge for your websites and blog. Instead of waiting 30 days for an updated report like the keyword research program does, you can use the Google Search Console to check that the content on your website matches your keywords. As WordStream points out, “Because Google Search Console updates your keywords on a daily basis, you can [check] whether [you] have optimized [your content] effectively in a matter of days.
How to find keywords in Google Search Console:
- Do your general keyword research to select the keywords and phrases that you want to use for your website.
- Make sure your content is fully optimized for your keywords, then select your content and post it on your website.
- After you have posted your content for a few days; check that Google has published your content for the relevant keywords and phrases in the SERPs.
If you find that your content is not ranking well for the keywords you selected. Google may not understand the content associated with those keywords or not understand it as high-quality content. If so, here are ways to improve your content ranking:
- Rate your content. While you probably don’t want to hear this, you may need to make small changes to your content. Focus on incorporating your keywords in headings and captions. And possibly expanding the scope of your content to include more detailed information about the content.
- Use content devices. There are many content tools that you can use to walk you through the writing process, such as LSIGraph, LinkGraph, and CognitiveSEO. These tools can help you write by suggesting strong terms to include in your content.
- Review your metadata. Go through your page title, meta description, meta tags, and alt tags to make sure they are optimized for your keywords.
- Build control of your website (Site Authority). Instead of having a problem with your content; the challenge can be that your website may not have enough “authority” to rank high in the SERPs. Focus on your website’s strength by incorporating high-quality, credible backlinks into your content.
It’s important to identify and fix performance and technical issues with your website as soon as possible to make sure they don’t affect your reputation. While there are a number of other tools out there to help you troubleshoot problems; using the Google Search Console gives you the simplest of advice so you know what to focus on. After you’ve fixed any major issues; be sure to check the Google Search Console regularly to make sure your website is running as smoothly as possible.
4. Take an SEO A / B test
Once your web pages are properly categorized by relevant search terms and performance, mobile usability, security, and performance that all meet Google standards. You can use the Google Search Console to run A / B testing with a few tweaks to rank and improve your site ranking from all of your keywords. To do this, proceed as follows:
- Decide which side (s) you want to test and which variations you want to test. Whatever you do, don’t try more than one variation at a time. This makes it difficult to determine which diversity helped improve pressure, seating, or organic traffic.
- Complete optimizing the selected page.
- Wait 7-10 days.
- Use the Google Search Console to see if a page change has improved the page’s ranking, number of clicks or impressions, or CTR.
While using the Google Search Console can speed up the analysis of A / B test results; there is no way to track changes you’ve made to your website from within the app itself. You need to use keyword matching tools that include A / B testing, such as GSC Insights or Rank Science. However; the Google Search Console is the best way to understand which of your A / B test optimizations helped improve impressions and rankings. From there, you can delete and redo the remaining web pages on your website.
How to Use Google Search Console to Improve Your SEO
As mentioned above, if you are not actively using the Google Search Console, you will not get an overall picture of your website’s SEO performance. Every relevant keyword research your target audience does is a second chance to attract real clients and customers to your business. Check out my other articles on SEO and Digital Marketing Strategies you can use to rank and improve your business.