Table of Contents
- Content Marketing for Small Business
- Email Marketing: Powerful online marketing strategies for small businesses in 2022
- Keyword Research
Small businesses struggle to gain visibility and retain customers. 50% of them fail to develop a marketing strategy or an online marketing plan for their small business. In this article, I will highlight 3 simple yet powerful online marketing strategies for small businesses that can improve your digital marketing strategy for your local business.
I cover pay-per-turn strategies, content marketing, email marketing, and keyword research. You’ll surely get more customers in no time when you apply these online marketing strategies for small businesses use to scale their business! Also, remember that small businesses have limited marketing budgets. Therefore, it is important to develop a long-term sustainable marketing plan. There are digital marketing professionals that offer personalized advice and services that can enhance your digital marketing strategy.
Many people do research on the Internet before deciding on a company. It’s true that 97% of consumers use search engines to find local businesses. But if your business isn’t in the search results, you’re missing out on a huge potential audience. That’s why it’s important to invest in performance-based digital marketing techniques to get the most out of your marketing capital.
Content Marketing for Small Business
The main goal of content marketing is to excite and engage your audience. It’s important to remember that the more content you share, the more likely it is that your content will be shared and be successful. It also makes it easy to track and measure your progress. Almost 60% of marketers say content marketing creates creative ways to generate leads, while 81% believe it is an essential digital marketing strategy for local businesses.
There are many ways to incorporate content marketing into your digital marketing strategy. This is a long-term strategy focused on content creation and distribution. It’s about creating content like blogging, posting on social media, or even creating email newsletters.
Email Marketing: Powerful online marketing strategies for small businesses in 2022
Email newsletters are effective digital marketing strategies for small businesses. They can use it to diversify customer engagement and content. Newsletters may contain coupons, special offers, and breaking news. Remember to build your mailing list and define your target audience before launching an email campaign.
It’s not about spamming and relying on mass marketing – which has low conversion rates. Instead, use email marketing to engage your new customers and offer support after purchasing a product or service. In fact, 81% of small businesses use email marketing to acquire new customers and capitalize on existing customers.
It is effective for any business to use email to deliver content directly. You can only use email automation to send emails if your buying customers have the right mindset. This can speed up the recipient’s journey. Finally, small business email marketing needs to be monitored and developed to maximize success. Consider a digital marketing expert in Lagos that can automate the process for your business.
Keyword research is an integral part of search engine optimization and digital marketing in any location in the world. Optimized content attracts the right audience, and that audience is more likely to stay on your site and convert to customers. All businesses should do keyword research to ensure they are targeting the right audience and using the right terms. Without the necessary research, you can waste time and money on irrelevant keywords making your marketing strategies for small businesses waste. Fortunately, there are a number of tools to identify and generate relevant keywords.
In addition to identifying a few keywords, keyword research can help identify topics that your target audience is searching for. By analyzing your competitor’s positions and identifying your own target audience, you can identify potential keywords that will help your brand stand out from the crowd. Keywords should be used in social media and blog posts to engage with customers. In addition to keyword targeting, keyword research encourages digital marketers to think about their target audience and make plans to find potential customers. Knowing this allows you to rank for your keywords and create engaging content that resonates with them.
Will you like to become or hire a Digital Marketing Expert for your small business? Olubukola Agboola is a digital marketing expert in Lagos and has written on many great digital marketing secrets you can leverage on to scale your small business.