Benefits of SEO Optimization

34 Benefits of SEO Optimization to Your Business

SEO is essential for better internet searchability and visibility but is more valuable than it does. Here are 34 benefits of SEO Optimization for your business and the reasons why every company should invest in SEO to propel their brand to the next step.

Many businesses and brands are aware (or think they do) that they require SEO to manage their digital assets and the benefits of using SEO they can expect when they use the SEO strategy in this article on the benefits of SEO Optimization. In the report, you will learn: What is Optimization in SEO? How does SEO Optimization work? Benefits of Local SEO. Benefits of SEO for eCommerce. SEO for eCommerce, benefits of using SEO, and others.

Before we proceed, please take a look at the steps to become an SEO Expert so as to establish an understanding of the decision on which your business benefits of using SEO.

SEO can certainly enhance the overall searchability of a site and performance in terms of visibility; however, what additional benefits does it bring to companies and companies?

The 35 benefits of SEO optimization to your business will provide more clarity, regardless of the size of the company or industry, on how does SEO Optimization work? Benefits of SEO Optimization and the benefits of using SEO to elevate your brand.

See Also: The 20 best free SEO Tools for Online Businesses

Table of Contents

Benefits of SEO Optimization to Your Business

This extensive list of the benefits of SEO optimization to your business will surprise you. You’ll be grateful for learning the benefits of using SEO in this article.

Any business, regardless of size or industry, must invest in SEO in order to benefit from SEO Optimization. The term “Search Engine Optimization” refers to the practice of optimizing your site for maximum organic Traffic through search engines.

The most popular search engines are Google, Bing, YouTube, and Yahoo.

The following article serves as a wake-up for anyone who is not using an efficient SEO approach for their company. Not leveraging the above SEO advantages is a major error you’re making.

You’re leaving money on the table each day your site isn’t optimized for search result pages.

Here’s why your business needs to benefit from using SEO.

1 People are Actively Searching for Your Products or Services Every Second

With more than 2 billion users online, and 93% of online activities beginning from the search engine, there’s no better location to place your company’s image for exposure.

It’s interesting to learn that Google currently processes more than 400,00 search queries per second, translating to 3.5 billion daily and 1.2 trillion searches annually.

SEO has created thousands of possibilities for your company to be discovered. This is crucial because your customers already use search engines daily to search and learn about your products and services.

See Also:  Blogging for Beginners: Tips for Blogging for Beginners

2 Benefits of SEO Optimization: SEO Attracts Quality Traffic

Benefits of SEO Optimization – SEO attracts quality traffic

The Traffic from search engines is the most reliable. Why? Because there is a greater expectation as people seek out the real-time issue your business can address.

You can attract “free” quality traffic to your company. There is no need to “invest” a huge advertising budget to persuade people to purchase. People who search are currently interested in your offerings.

Thus, it is no wonder that the SEO business is worth more than $65 billion and is expected to reach $80 billion.

3 SEO Traffic has Higher Conversion Possibilities

Research has shown that SEO web traffic is 8.5x higher likely to get clicked on than the other types of Traffic. For most websites, SEO traffic has the highest conversion rates.

By strategically placing your company in search engine results by consciously placing your company to gain more conversions.

See Also: 5 Reasons Why People Are Afraid of Google SEO

4 Benefits of Using SEO: SEO Increases Business Sales and Leads

SEO has a real-world application. It is a powerful tool to increase sales and leads by offering an effective item or service. A small business can generate up to $103,510.98 in SEO-related results in five months when SEO for eCommerce and the benefits of local SEO are being applied.

However, SEO results don’t happen overnight. It’s important to be focused on the right SEO strategy. Implementing a successful campaign optimized for search engines will bring your business closer to achieving higher conversions.

5 Benefits of SEO Optimization: SEO Can Decrease Your Cost Per Acquisition

As was mentioned previously, the benefits of SEO optimization is that it’s “free” Traffic. SEO is a cheaper method to gain customers over paid advertising.

The only cost SEO can attract is the cost to find an SEO Expert.

Suppose you’re not a web developer who understands how the Google algorithm works. In that case, you’ll require an SEO company (or digital marketing company) to assist you in ranking in the search results and profit from SEO.

5 SEO Does Not Require Investing in Paid Advertising

Benefits of SEO Optimization

If you know the benefits of SEO Optimization and how SEO Optimization works and can maintain them, you do not need to put up a massive budget for advertising. You can bring quality traffic visitors to your site without spending on pay-per-click.

By implementing a well-designed SEO approach, your company can reduce the advertising budget and invest it in other areas of your business.

See Also: Top 15 Essential Digital Marketing Skills to Acquire in 2022

6 Top SEO Rankings that Provide 24/7 Promotion 365 Days

SEO is open 24/7, 365 days. SEO is not closed for business, even if the company is closed during the working day.

That’s certainly one of the most significant advantages of an effective SEO strategy for any business regardless of its location. There are many benefits of local SEO.

Like the ranking itself doesn’t happen overnight, the ranking doesn’t disappear in a matter of hours. Your website can see a dramatic increase in visitors every day of the year.

If you can achieve a high ranking on the search engine results, your company can receive free publicity while you rest and enjoy the benefits of SEO Optimization.

7 Benefits of SEO Optimization: SEO Builds Trust and Credibility through Audiences

People have faith in Google as a company. They use it daily to find and explore products and services daily.

When you rank high in search engine results, the business increases credibility and trust with your customers. Statistics have revealed that 37 percent of clicks originate from the first organic results page.

8 How does SEO Optimization work? – SEO is a Long-term Marketing Strategy

If you’ve been following closely, you will have noticed that we’ve spoken a couple of times on the blog that SEO is not something that happens overnight. So how does SEO Optimization work?

SEO can be a lengthy strategy for marketing. It may take 6 to 12 months to begin seeing the best results. In the same way, as taking time to get higher in search rankings, the same goes for it to take time to lower the ranking.

When you reach the top spots, it becomes impossible to go down. The continuous growth within SEO competition or the latest update to the Google algorithm could be the main reason behind this change.

See Also: 10 Common Blogging Mistakes You Must Avoid in 2022

9 Benefits of SEO Optimization – It Helps Keep Your Customers Informed

Most shoppers conduct research on the Internet before making a purchase decision. This indicates that customers use search engines to research the products and services they want to purchase.

They rely on their findings when making informed decisions regarding possible options.

The high SEO rankings establish your business as an expert in the field and help you ensure that potential customers know the most effective deals.

This, in turn, creates trust and credibility; however, it is also a great way to guide people to make informed choices. What is optimization in SEO is such an informed choice

10 SEO Influences Buyer’s Purchasing Decision

As we mentioned previously, the benefits of SEO Optimization help develop trust and trustworthiness. Thus, SEO significantly influences buyers making purchases.

Use SEO to improve the rate of conversions for your business by influencing the purchasing decision-making of potential customers via the Internet. This is one of the benefits of SEO for eCommerce.

11 SEO can increase your brand’s visibility and increases Equity

Benefits of SEO Optimization – Brand Visibility

Besides the conversion aspect, one of the 35 benefits of SEO Optimization is that it increases your brand’s Equity. This means that SEO will boost your visibility and help people to be more aware of what you are selling.

Your brand’s awareness of your visitors’ minds is vital because not all users on your website are willing to purchase right now.

If they are informed about your products and services, they might be able to buy in the future.

12 SEO Increases Customer Attribution or “Touches” – Benefits of SEO for eCommerce

Attributions are the touchpoints that a customer encounters while making purchases. While your brand’s awareness is growing, SEO will, at the same time, boost the number of attributions points to your customer’s experience.

The more well-known your brand’s name is to prospective customers, the greater your chance of winning the business.

A high ranking in SEO will assist you in dramatically increasing the number credibility of prospective buyers.

13 SEO Receives 90% More Clicks Than PPC

Search Engine Optimization beats paid advertising. Research has shown that SEO sites with organic SEO get 90 percent more views than pay per click. People aren’t happy when they are sold to.

That’s why most users of search engines tend to ignore paid advertisements.

If you invest more money in SEO, you’ll be able to attract more customers than competitors for the exact keywords.

14 Benefits of Using SEO – SEO can help increase your website’s Referrals

By implementing strong SEO, you can significantly boost the number of website visitors. The website’s referrals will be earned through search engines.

In addition, your visitors are more likely to recommend your site to their relatives and friends.

A strong SEO presence can increase referrals! These are many benefits of SEO Optimization

15 Benefits of Using SEO – SEO is Measurable

With the benefits of SEO Optimization, you can track your conversions as well as the reason for these conversions. You can also monitor your website’s ranking and the progress of organic Traffic.

With the appropriate instruments (or having an SEO company), you will be able to track and evaluate the most important keywords for your business concerning the search related to your business.

16 SEO Drives Offline Sales – Benefits of Local SEO

One of the benefits of local SEO is that it is the main driver of offline retail sales. Recent research shows an average of 81% of shoppers visit the Internet before visiting the shop. The public has become more educated.

Therefore, they conduct their research online before making purchases. SEO assists in positioning your brand to take advantage of this chance.

See Also: Top 43 Lucrative Business Ideas in Nigeria to Start

17 Benefits of SEO Optimization – Cost-effective than Paid Ads

You’ve probably heard it before, and it’s an easy decision. One of the benefits of SEO Optimization is that it is more affordable compared to paid advertising for companies.

The median Cost per Click (CPC) across different industries is $2.32.

Why should you spend a lot of money to have the main website on search results when you could strategically move towards the top in organic results by using an efficient SEO strategy?

If you have a strong position at the top, you will not need to spend money on PPC ads through search engines. Also, you can use your PPC funds to be put to other beneficial projects.

Ranking as #1 on Google Search can bring more benefits of SEO Optimization to your company.

18 Your competitors are Using SEO to Grow

How does SEO Optimization work? It is either you are noticed or ignored. Your customers begin their buying journey by searching the internet – benefits of SEO Optimization to your company.

Your competitors are using SEO to grow their businesses. A majority of marketers said that optimizing their site to be optimized for SEO is their number one priority in recent research.

Soon, companies that fail to implement SEO will go out of business!

19 SEO can give smaller businesses an edge over larger companies

If you run a small-sized business and you are a small-sized business, you might find it difficult to beat larger competitors with Google advertisements.

But, having a successful SEO strategy could give you the chance to get more prominent positions on search engines.

As larger companies rely on advertising that is paid, however, you can implement the power of a well-planned SEO strategy to increase your customer base and benefit from local SEO.

20 SEO Will Help You Gain Market Share

Being on the first page of Google offers a huge chance to increase market share. What was the last time that you browsed through page 10 on Google? You can’t even recall.

Statistics from HubSpot suggest that 75 percent of people never leave Page 1 of the results.

Your clients will not be aware of the hundreds of alternatives if you’re the first. The only thing they will see is page 1 on your search result.

21 SEO will help you break into new Markets

Once your company’s website is optimized, you should be focused on your website using other keywords.

The keyword research can focus on new services or products that your company might offer.

SEO is the most effective way to bring qualified visitors to your products to help you enter new markets. These are some other benefits of SEO for eCommerce.

22 SEO Increases the Value of Your Business

One of the benefits of SEO Optimization to people’s businesses is that the more your site’s ranking improves the greater the value your business will become.

Customers are becoming more knowledgeable and are more likely to put a value on the effectiveness of SEO. This is because SEO rankings are maintained over time.

23 SEO Integrates all of Your Online Marketing Activities

What is optimization in SEO? It isn’t a separate form of digital marketing. Each other marketing online activity helps to improve your SEO rankings.

Web designing, social media marketing services, and online ads influence SEO.

Your SEO rank is improved when all the online activities that contribute to your SEO are included.

24 SEO Improves your Overall Marketing ROI

As mentioned above, an integrated and optimized marketing strategy will boost the SEO ranking of your website.

Beyond the impact on your SEO ranking, it also affects your overall return on investment from your marketing efforts.

A recent study has revealed that organic Traffic contributes to over 40% of business revenue. Also, 18% of all purchases during that period are derived from local search results. These are other benefits of local SEO.

25 SEO Offers the Best PR Strategy

One of the benefits of SEO Optimization is that it makes PR worthwhile. It’s the latest “PR” strategy. One of the primary elements that will help you rank well in search engines is the quality of backlinks.

Backlinks are web pages that link to your site. The more high-quality backlinks your site has the greater your website’s relevance.

The more relevant your site is the more your rank on search engines. One of the most effective methods to acquire high-quality backlinks is creating high-quality content worth linking to.

You may also require publicity to get it. The more exposure you can get more chances of obtaining quality backlinks.

26 SEO Will Increase Your Social Media Fans

Your customers want to know beyond your site. Therefore, when they look at your site, they’re more likely to click on your Social Media icons to follow your account.

SEO allows you to increase the number of your social media following.

SEO can help you with the effectiveness of your Social media strategies. If you have a successful SEO program, you can bring in thousands of visitors to your website.

A proportion of this Traffic will be translated into followers.

27 SEO can Increase the number of your Email Newsletter Subscribers

SEO gives you the chance to grow your newsletter’s subscriber base. The higher your ranking, the more people you’re likely to get from your newsletter sign-up form on your site.

This is because you drive more people to your website, which means you will get greater exposure.

To get the best results, you should give each subscriber an opportunity to lead by offering a (FREE Offer).

See Also: How to Create Business Page on Facebook

28 SEO can boost your blog’s Traffic – Benefits of SEO Optimization

When your domain authority grows through search engines, it will create a few things about your site. First, your blog’s rank in the search engine will rise.

Then, the blog’s content is more likely to be found on Google.

Additionally, you will have a higher chance of getting visitors to your website by promoting the blog’s content on each page.

29 SEO Improves Your Website’s Click-Through-Rate (CTR)

The Click-through rate is the number of people who have clicked on your site divided by the sum of visitors you were able to reach.

Being ranked high on Google can increase your site’s click-through rate and vice versa.

The higher the rate of click-throughs, the more search engines consider your site relevant. So, a more CTR increases your SEO.

30 Benefits of SEO Optimization – It Improves Your Website’s Time-on-site

The duration of time your visitors spend on your site is another benefits of SEO Optimization.

The more you increase your CTR, the higher likelihood that your visitors are likely to stay on your site. The longer the time, the more likely they will buy from you.

In addition, it can increase your SEO ranking.

31 Benefits of using SEO on Mobile

Mobile-optimized marketing is now an exciting future for online advertising.

Over 50% of internet traffic comes from mobile devices. Optimizing your website’s SEO Optimization is a way to prepare for the future of marketing.

A mobile-friendly site is essential. Search engines will be rewarded for being mobile-friendly.

See Also: The Three Pillars of Search Engine Optimization Success Factors

32 SEO Can Help You Stand Out in A Crowded Market

The Internet currently houses more than 200 million active sites. When you finish reading this blog, you’ll be able to see thousands of other websites have been created.

A typical user will be able to discover the potential that the Internet has to offer. An SEO-friendly ranking can ensure that you stand out from thousands of sites that are on the Internet.

33 SEO is the Smartest Marketing Investment You Can Make

As you can observe from the above information, the advantages of SEO for the Nigerian business are innumerable. As a company, SEO is the smartest marketing investment you can make right now.

It’s a long-term asset. Through it, you can generate leads and quality traffic that can lead to sales. There is no need to invest in advertising.

Remember that your clients are actively searching for your goods and services at the moment. They are also investing in SEO already.

SEO will help your business’s growth exponentially.

34 SEO is Affordable – Benefits of Using SEO

SEO is less expensive than advertising when it comes to increasing conversion. It also yields extremely valuable.

If your site is ranked #1 on Google, your website will be able to receive hundreds of visitors for free. Read more on the best articles on SEO you can use to position your company’s image for success through an efficient SEO strategy.

Conclusion

Offering a quality product or service will be of little value if people don’t know about you or can find your product or service on the Internet.

Implementing a successful SEO strategy for the website of a brand and on the digital assets will always be beneficial to the brand and its marketing campaigns.

The advantages or benefits of SEO Optimization to businesses are innumerable. Thus, regardless of size, companies require SEO to expand exponentially in a highly competitive market.

If you’re interested in experiencing the best SEO, then employ SEO Rock Stars. Set them up with the funds they’ll need to provide outstanding results that make your websites benefit from SEO Optimization.

Digital Marketing Skills

Top 15 Essential Digital Marketing Skills to Acquire in 2022

Olubukola Agboola helps brands of all sizes increase their revenue by implementing Digital Marketing skills and strategies.

Through the years the author has noticed that the majority of entrepreneurs want to learn digital marketing skills to help their business.

Recently I asked one of his clients “why do you see an increase in digital marketing skills trainers? Aren’t there other skills with high income that could be taught? What is the reason why digital marketing skills have become so crucial?”.

If these questions were asked years ago, he would be forgiven, but now, in this technologically driven century companies that do not adopt digital marketing skills aren’t able to stand against the challenge.

The world has taken the greatest leap in technology and technology, which means that with an internet connection and a laptop, you can create an enterprise worth billions of dollars.

Unfortunately, many business owners are still dependent on the traditional way to run their business: hire an office space than stock it up stand, and wait for clients to come flooding into.

It is apparent that this business is slowly fading out. Any business that has not embraced digital marketing in this century is bound towards a downward spiral.


If you’re not equipped with the necessary digital marketing skills and abilities today, don’t be concerned because they can be acquired.

In this article, you’ll find the best digital marketing skills/abilities you need to learn now.

See Also: Guide to Digital Marketing Essentials

Table of Contents

Essential Digital Marketing Skills To Acquire In Nigeria

1. Search Engine Optimization (SEO)

One of the most important digital marketing techniques to learn is SEO. Engine Optimization(SEO). It is among the most sought-after highly-paying skills in Nigeria.

SEO, as a term is defined, is the science and art of generating organic visitors to your site or other content.

When you type in queries to the search engine (Google, Bing or Yahoo) The results pages of the search engines (SERP) provide web pages and other contents which are deemed to be appropriate to the individual.


The business world is now aware of how vital it is for their information and content to be found by search engines. Unfortunately, many do not have the ability to rank their content at the top of Google

You must learn about how to optimize your website and optimise content to improve your chances of getting on the search engines’ first pages.

Additionally, SEO keeps evolving every second, which means you must keep up-to-date with your knowledge to stay relevant in the field.

See Also: How To Become an SEO Expert

2. Search Engine Marketing (SEM)

Contrary to SEO however, you must put aside a budget for advertising Search Engine Marketing (SEM).

The basic idea is that SEM is the process of advertising your service or product by displaying paid ads on search engine result pages (SERPs) that are based on keywords.

Incredibly, you can gain this skill that can generate a lot of income to use in your company as well as offer the service as well.


In SEM advertising, advertisers make use of relevant keywords that people are likely to use in search engines when they are looking for specific items or services.

Your advertisements appear on your search engine along with other search results when your desired keyword is searched

As an SEM specialist, you will need to know a few terms such as impressions CPC, CTR, CPA and so on.

3. Email Marketing

Email marketing is an excellent way to establish a connection with your customers and establish credibility. It’s among the most efficient methods of digital marketing and also high-income abilities to learn in Nigeria.

The success of email marketing is contingent on the skills of the copywriter.

A further reason why entrepreneurs should be aware of how to tailor their message to the people they want to reach.

The process of sending out emails to the list of email addresses to establish an association with prospects and customers. Nowadays, a variety of applications have created it simple to design as well as send an email.

One such platform of them is Mailchimp There is an already-designed email template to make you make your email stand out.

4. Social Media Marketing

Social media marketing involves making use of platforms on social media to drive sales, reach out to your intended audience increase traffic and establish an image.

Most businesses across the globe use social media channels to increase their business.

If you aren’t social media-savvy this is the ideal moment to start learning it.

Nowadays, there are a variety of social media platforms for use by entrepreneurs: Facebook, Pinterest, Twitter, Instagram, LinkedIn, Tumblr and Whatsapp.

It is essential to comprehend your intended audience as well as the social media platform which will appeal to them. You must also learn to utilize it. To make your work easier you could utilize apps to aid you in scheduling your posts.

Every opportunity for business owners to establish an improved relationship with potential customers is crucial.

This is that community management is a must with social media abilities.

We have today a myriad of social media platforms for the use of entrepreneurs: Facebook, Pinterest, Twitter, Instagram, LinkedIn, Tumblr and Whatsapp.

It is essential to comprehend your intended audience as well as the social media platform which will appeal to them. You must also know how to utilize it. To make your work easier you could utilize apps to aid you in scheduling your posts.

Utilizing every opportunity as an owner of a business, to establish relationships with prospective customers is crucial.

This is why community management should be integrated with social media expertise.

5. Mobile Marketing

With the rise in mobile use, mobile marketing has become one of the best methods to get the desired results and expand any company.

It’s another profitable business idea to begin and with hot digital marketing skills that anyone can pick up today.

Nowadays, virtually everything that is done on a desktop is easily done on a smartphone. In addition, the behaviour of consumers has shifted toward mobile.

A majority of people use their phones to communicate.


The mobile market is an all-channel online marketing method which allows advertisers to reach their customers through their mobiles, tablets through email, websites and SMS, as well as MMS and social media as well as apps.

The demand to market via mobile devices is increasing. This is why it’s an excellent skill to learn.

But, mobile marketing can be very challenging, however, when you have these digital marketing skills acquired, it can make you stand above the rest.

If you’re looking for the highest-paying skills you can acquire in Nigeria We highly recommend mobile marketing.

6. Video Marketing

Video Marketing creates relevant and valuable content in the form of videos for channels such as YouTube, Instagram etc.

The internet is a place that rewards creativity and interesting content. Therefore, you can begin your YouTube channel and earn money in Nigeria right now.

If they claim that a picture will be more valuable than words. consider the value of a high-quality video.

The main purpose of video marketing is to create motion content that encourages customers’ engagement and creates the brand’s image in the right manner for your clients.


Additionally, businesses use video marketing to educate customers on the basics of their product as well as to generate social evidence. Therefore, pursuing these digital marketing techniques can be a great resource.

7. Web Data Analytics

Digital Marketing Skills

Web analytics allows you to analyze and understand the behaviour of site users. These digital marketing skills are essential in making great business decisions

There are a variety of analytic tools available currently available, which can provide you with real-time data regarding the traffic to your site, their time on your site, the pages that are visited, and many more.

This information will assist you in making important and beneficial business decision-making. It is recommended to hire assistance from a data analyst when you’re not able to judge when dealing with information.

Some top analytics tool includes Google Analytics, SEMRush, Ubbersuggest, Ahrefs etc.

8. Brand Story Telling

Brand storytelling is growing in popularity in business presentations. Stories have a distinct method of capturing the public’s attention because it connects with the viewers on emotions.

In essence, the story of a brand is the art of telling an engaging story to connect the brand with its clients.

Additionally, storytelling can be effective to increase customer engagement.


Through storytelling, you can create a bond between the customer and the brand before they make a purchase decision.

If you’re skilled in storytelling, you need to improve your ability to create captivating stories that will appeal to your audience.

9. Content Writing

Sometimes, I’m repeatedly asked, “what is the most powerful digital marketing skill to acquire”?

The most straightforward answer can be content marketing. It is among the most lucrative skills you can acquire in Nigeria.

As a guideline, most forms of marketing are dependent on content. Unfortunately, most entrepreneurs aren’t aware of how to create quality and relevant content.

Many entrepreneurs outsource their content writing assignments.

It’s nice to look at how far we’ve come in the art of creating content.


Nowadays, businesses are searching for agencies and individuals who can use content to promote their image. Content that is well-written and informative will get you prompt responses from prospective customers and clients.

The best part about online marketing positions is the possibility to operate from anywhere. If you are a company owner you can present your brand’s story of your company in a captivating manner by using content marketing.

10. Affiliate Marketing

Affiliate marketing is a different digital marketing technique that can make you money.

A marketer is an affiliate is one who markets or promotes products that he does not own and receives a fee for each sale.

When it comes to affiliate marketing, the company owner determines the amount of commission per sale that is made prior to an affiliate marketer has joined the program. Expertnaire is among the top affiliate marketing platforms available in Nigeria at the present, and every digital marketer can be a member.

11. UI/UX Design Skills

In recent times, UI/UX Design has turned into one of the top digital marketing abilities.

Most of the time both terms tend to become confused in the same way. UX is the term used to mean “User Experience Design” while UI is an expression that refers to “User Interface Design”

In essence, the UX (User Experience) designer determines what the user interface will do and the UI (User Interface) designer is responsible for the design of the user interface.


Once you have mastered this ability to earn a high income and experience, you will be able to help businesses and brands design a user-friendly design or an app.

12. Digital Marketing Automation

According to definition, digital marketing automation is the application of the software that allows you to efficiently promote products and services on various platforms while automating repetitive jobs.

The top digital marketers automatize the process of their Social Media posts and campaigns, as well as marketing emails.

There are a variety of automated tools. Some of which are Hootsuite, Marketo, Buffer, HubSpot, Facebook Creative Studio etc.

This program can assist you in scheduling your posts for one week, while you concentrate on other projects.

See Also: How To Delete A Facebook Pixel

13. Web Design

Web design is the process of creating websites that allow a brand to present its services and products as well as to connect to its intended audience. There are many aspects of digital web design which include the layout of web page graphic design, web page layout and content creation.


It’s easier to start with the design of websites than you could ever imagine.

A digital marketer must be proficient in the basics of using web-based design tools such as WordPress HTML/CSS, and HTML.

14. Graphic Design Skill

A large portion of the content that is used in the digital realm requires graphic design. This is why it’s an advantage when the digital marketer has graphics design expertise.

Graphic design involves the use of texts, images, and illustrations to convey the message to an audience.


This is a talent that is extremely relevant to the business world. As an owner of your own business, you must regularly improve your skills by using the graphic design software that is readily available.

The most well-known software include CorelDraw, Adobe Photoshop, Canva Adobe Illustrator and many more.

Check out: Differences between a Web Designer and a Web Developer

15. Influencer Marketing

Influencer marketing is among the skills of digital marketing that have remained important in the current world.

Brands can boost their revenues by partnering with influencers on the internet to boost the brand’s visibility and implement content marketing.

Influencer Marketing refers to the process of working with people and celebrities with huge social followings on the internet to promote and increase awareness of the company.


Learning how to connect with influencers from brands within the appropriate niche and guide them from being naive to brand advocates is a vital digital marketing ability.

Read More: Ways to secure your WordPress Website

Conclusion

A seasoned digital marketer will have an array of digital marketing skills. The skills of digital marketing are always evolving.

Therefore, if you’d like to be a successful digital marketing guru, you must ensure that your digital marketing skills/expertise are current.

Don’t let your digital marketing skills gap become a hindrance to your career in digital marketing.

How to use Google Search Console for SEO

How to Use Google Search Console in 2022

Table of Contents

If you are a small business owner or entrepreneur, you probably run and maintain your own website. If so, it is important to monitor your website’s performance – both in general and against your competition – to be successful in your business. It can also be a scary thought on how to use Google Search Console for your business.

Fortunately, Google has many free products to help you maintain your website and provide detailed information about your website’s performance and success: Google Search Console and Google Analytics. Read on to learn more about using Google Search Console for SEO for your business.

What is the Google Search Console and what is it used for?

The Google Search Console for SEO is a free platform that helps SEO professionals and marketers track and analyze the performance of their websites. The program gives you powerful insights into how your website is performing; so you can see which parts are performing well and which need minimal improvement, including page performance or technical issues. Once you’ve installed the Google Search Console, you’ll have access to the most comprehensive real-time SEO data program available today.

How to use the Google Search Console for SEO

Although new features and improvements have been added to the platform since it was first released, the purpose of using Google Search Console has remained the same, according to WordStream: its SEO – both from a content and a technical perspective. “

Basically, using the Google Search Console for SEO can help:

  • Know and understand the core web basics, mobile usability, and overall website experience for your website
  • Track the status of your keywords, organic traffic, average ad position, impressions, and CTR
  • Send a web map
  • Understand the scope of your website indexing and make sure that your web pages are properly categorized
  • Review any security issues Google finds or any manual action you might need to take
  • Analyze your backlink data, such as the total number of external links, top link pages, anchor text distribution, and top link pages
  • Make sure your schema.org markup is working correctly for your web pages to display correctly

These reviews and trade-offs when setting up a Google Search Console are essential to understanding and improving your website’s SEO performance. Therefore, regular use of the Google Search Console should be part of your overall digital marketing strategy.

How to find Keywords in Google search console over other keyword tracking systems

While there are other keyword platforms available like SEMrush and Ahrefs – which was mentioned earlier – only account for 30-40% of your website’s total keyword level.  Since they only use SERPs (Search Engine Results) to collect keyword ranking data, the information on these platforms may be out of date or incomplete.

WordStream says it clearly, “When it comes to researching the truth of SEO, no other platform can match Google’s database. Every keyword query opens up a new way for your business to attract real customers and customers, and we’ve got the tips you need to get the most from your Google Search Console, including how to connect the Search Console. This will give you an overall picture of your website’s SEO performance.

How to Use Google Search Console to improve SEO and Drive More Traffic to Your Website

I know what you’re thinking. If you need to use Google Search Console as part of your overall digital marketing strategy, you can occasionally log into your account to see your website’s performance metrics. Console as part of your overall digital marketing strategy, you might be tempted to log into your account from time to time to view your website’s performance metrics. One on your list of daily tasks. However, if that’s what you’re looking for, you won’t be able to use the full Google Search Console.

Here’s how to take full advantage of the Google Search Console to increase traffic to your website:

1. Check that Google has properly ranked and crawled your website

Before you can properly rank your web pages for relevant keywords and search queries, you need to make sure that the search engine spiders have properly categorized and crawled your web page.

You can use the Google Search Console to find:

  • Which of your websites are correctly indexed?
  • When Google sees improvements that you can make to improve your website’s ranking in the SERPs, such as links to websites or breadcrumbs
  • When your web pages were last crawled.

If you’re looking for more agencies that have your web pages advertised for search by Google, you can also use the Google Search Console to submit a sitemap – which, as WordStream says, “tells Google which pages on your web pages are the” are most important and should be crawled and promoted more often – for your website.

How to Use Google Search Console – Add A Sitemap

2. Troubleshooting technical and site performance issues

While this is the most talked about, relevant, and high-quality content; it’s not the only thing Google needs to consider when ranking content in the SERPs. The technical performance of your website affects the Google ranking of your website and your company. Google wants your pages to load quickly, be responsive, and provide a high-quality experience to visitors who come to your site through search.

Solving potential technical issues with your website can be daunting; especially if you don’t have the most experience or knowledge of dealing with the backend of your website. Fortunately, you can use Google Search Console to identify and fix technical or page performance issues that could affect your keyword rank or rank. Google’s ranking algorithm calculates the overall performance of the website based on the following assumptions:

  • Core Web Vitals: This new required algorithm includes load time, connectivity, visual stability, and overall page speed for each of your web pages.
  • Mobile usage: Because of Google’s mobile-first indexing, Google first knew that your web pages were fast, responsive, and productive on all mobile phones.
  • HTTPS: HTTPS is more secure than HTTP; and if your website has too many URLs with HTTP protocols than HTTPS; it can degrade SEO performance due to a lack of encryption.
  • Security: When used in conjunction with the following HTTPS protocols; websites should be secure and allow all users to browse safely.

If any of your web pages are suffering from any of the above; You can use the google search engine to learn more about the experience. This will show you all the problems found and on which pages. The image below shows an example of a 110-page website that Google says is giving users an inferior on-page experience. Unless the website addresses these technical issues, its overall SEO performance is unlikely. As a result, its organic traffic will improve.

How to Use Google Search Console to Improve SEO

3. Make sure Google knows the keywords you are targeting

The best way to ensure that your website continues to rank for your keywords is to create and publish high-quality content. That will demonstrate your business literacy and specific knowledge for your websites and blog. Instead of waiting 30 days for an updated report like the keyword research program does, you can use the Google Search Console to check that the content on your website matches your keywords. As WordStream points out, “Because Google Search Console updates your keywords on a daily basis, you can [check] whether [you] have optimized [your content] effectively in a matter of days.

How to find keywords in Google Search Console:

  • Do your general keyword research to select the keywords and phrases that you want to use for your website.
  • Make sure your content is fully optimized for your keywords, then select your content and post it on your website.
  • After you have posted your content for a few days; check that Google has published your content for the relevant keywords and phrases in the SERPs.

If you find that your content is not ranking well for the keywords you selected. Google may not understand the content associated with those keywords or not understand it as high-quality content. If so, here are ways to improve your content ranking:

  • Rate your content. While you probably don’t want to hear this, you may need to make small changes to your content. Focus on incorporating your keywords in headings and captions. And possibly expanding the scope of your content to include more detailed information about the content.
  • Use content devices. There are many content tools that you can use to walk you through the writing process, such as LSIGraph, LinkGraph, and CognitiveSEO. These tools can help you write by suggesting strong terms to include in your content.
  • Review your metadata. Go through your page title, meta description, meta tags, and alt tags to make sure they are optimized for your keywords.
  • Build control of your website (Site Authority). Instead of having a problem with your content; the challenge can be that your website may not have enough “authority” to rank high in the SERPs. Focus on your website’s strength by incorporating high-quality, credible backlinks into your content.

It’s important to identify and fix performance and technical issues with your website as soon as possible to make sure they don’t affect your reputation. While there are a number of other tools out there to help you troubleshoot problems; using the Google Search Console gives you the simplest of advice so you know what to focus on. After you’ve fixed any major issues; be sure to check the Google Search Console regularly to make sure your website is running as smoothly as possible.

4. Take an SEO A / B test

Once your web pages are properly categorized by relevant search terms and performance, mobile usability, security, and performance that all meet Google standards. You can use the Google Search Console to run A / B testing with a few tweaks to rank and improve your site ranking from all of your keywords. To do this, proceed as follows:

  • Decide which side (s) you want to test and which variations you want to test. Whatever you do, don’t try more than one variation at a time. This makes it difficult to determine which diversity helped improve pressure, seating, or organic traffic.
  • Complete optimizing the selected page.
  • Wait 7-10 days.
  • Use the Google Search Console to see if a page change has improved the page’s ranking, number of clicks or impressions, or CTR.

While using the Google Search Console can speed up the analysis of A / B test results; there is no way to track changes you’ve made to your website from within the app itself. You need to use keyword matching tools that include A / B testing, such as GSC Insights or Rank Science. However; the Google Search Console is the best way to understand which of your A / B test optimizations helped improve impressions and rankings. From there, you can delete and redo the remaining web pages on your website.

How to Use Google Search Console to Improve Your SEO

As mentioned above, if you are not actively using the Google Search Console, you will not get an overall picture of your website’s SEO performance. Every relevant keyword research your target audience does is a second chance to attract real clients and customers to your business. Check out my other articles on SEO and Digital Marketing Strategies you can use to rank and improve your business.

Google SEO

5 Reasons Why People Are Afraid Of Google SEO

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Why are individuals scared of Google Search Engine Optimization?

In case you’re a business person or an entrepreneur; you have likely heard from everybody that you ought to learn Google SEO (Google Website Ranking) and use Google SEO tools as a web-based technique for your business. All things considered, a great many people oftentimes look for items or administrations on the web.

You are very much aware of the way that you require a site. That it requires a little work for it to show up on the Google ranking. In this way you contribute some time and energy – potentially reevaluate the work – and developed a site for your business.

You understand that; in any case; you might not want to deal with all that “Google Search Engine Optimization stuff.” . From all that you heard Google search engine. Ranking takes a great deal of time and the procedures are excessively technical for you. You thought it (Search engine optimization) doesn’t guarantee basic results to improve SEO. So what’s the point of messing with it?

A huge load of entrepreneurs feels thusly. They look into how Google Search Ranking is but simultaneously postpone the start of applying Google Search Optimization themselves or recruiting a Google SEO Expert.

Here are a few realities that make individuals frightened of Website optimization-

1. There is no wizardry recipe for Google Ranking

Google Page Rank is important to your business’ success. Yet it will require some genuine time and energy before you’ll see a return for money invested (Profit from Venture).

In business, every framework and campaign should return some benefit for example a few returns for capital invested. In case there is something that will not help in fostering your business, you will not do it. Various individuals feel that Google SEO doesn’t have any significance, thus, they tend to lower its priorities.

Those new to Google Website ranking will put a lot of time and cash into it and are consistently baffled by the shortfall of results. This makes numerous entrepreneurs reluctant to begin a Search engine optimization crusade and to stick it out for the long stretch.

One ought to comprehend that the outcomes will come over the long haul if the methodology is arranged and executed well. They in all likelihood will not come right away. Google ranking for site improvement is a significant method for one’s business and should not be ignored. Be patient and quest for legitimate techniques and cycles, not sorcery.

2. It requires some investment in Google SEO Tools

Those new to Google SEO envision that this kind of website ranking procedure is very complicated and the process incorporates many steps and parts.

Like focuses #1 over, those new to Google SEO are habitually reluctant to start a costly and monotonous Search engine optimization technique when it makes the feeling that basically everything and time put is to no end. Again, be persistent.

There are a few choices for busy entrepreneurs in dealing with Google Search Engine Ranking. The essential decision is to surrender all the Google website ranking tasks and commitments to a digital marketer. At the point when you basically don’t have an adequate chance to do it without any other individual’s assistance, clearly, you can designate the entire strategy to a Web optimization expert. Thus, you can put your time and energy into keeping up with your business while the expert runs the Google SEO.

The other decision is to deal with Web optimization yourself. Make an effort not to start off by attempting to do everything, aside from doing it bit by bit. You’ll set aside cash and dive deeper into Web optimization; be that as it may, you’ll need to contribute a lot of time meanwhile.

3. Site improvement is Excessively Specialized.

Various business owners new to Website optimization have this idea that Google Search engine optimization is a specialized, complicated process that is done by a website specialist or a “computer nerd.”. They feel under able to execute Web optimization or even undertaking to learn it.

A large number of Search engine optimization can be performed by anyone. You needn’t have a computer diploma to perform Search engine optimization exercises. An individual with fundamental computer information can without much of a stretch play out a portion of these Google SEO activities. Google Search Engine Optimization is everything except that it is hard to learn. It simply takes about two or three hours of learning. Right when your association is youthful and you’re new to Website optimization. It is ideal to simply zero in on executing a couple of essential key Web optimization parts and methodologies.

There are various specialized parts to it, too and numerous independent companies are worried that computerized showcasing organizations will endeavor to overpower them with a gigantic measure of advanced terms and odd cases. Do whatever it takes not to let that pressure you. Explain your interests and ask a lot of questions, and a decent office will walk you through all parts of the system.

4. Not getting enough clients on the web with Google SEO.

One of the extensive discussions of Google SEO is keyword research. Keyword research and target audience is an extremely normal technique that is always started with when you fire up any campaign. In the event that you’re doing this all alone. You may promptly run into a gigantic number of important and relevant keywords. You will feel a bit overwhelmed with the possible results. However, how might you choose which Google Keyword Ranking Phrase to focus on?

Looking into keyword research can empower you to get a thought about which words your site is at this point ranking for and which ones searchers are utilizing to find your site. You can likewise discover keywords dependent on pertinence, level of contest, and volume of search.

The more keyword rank checkers that you examine on your site and find keywords to rank, the simpler and faster it will be to recognize keywords that will focus on the right audience that is hoping to purchase your item or services and in this way changed over from traffic to your customers.

5. The complexity of Google SEO in Google ranking.

You will be somewhat astonished in the event that somebody reveals to you that there are in excess of 200 factors that Google investigates when positioning or ranking a site. How one can handle this load of elements?

This intricacy of Google Search engine optimization is sufficient to startle off entrepreneurs who might rather not sit around idly to oversee everything. Then again, they might go the alternate way and begin to focus on a single ranking factor. A few entrepreneurs are happy looking into ranking websites and carrying out essential Website ranking activities for their business.

Google Search Engine Optimization takes time, cash, and earnest endeavors. The more you learn about optimizing websites. The more you’ll be comfortable and certain to do your own Google Page Rank. You can work intimately with any Search Engine Optimization Expert.

Olubukola Agboola uses Google SEO tools like a Google webmaster to rank organizations and brands’ websites with Google’s Search Engine Optimization.

Online Business Presence

Hire SEO and Web Design Services for Strong Online Business Presence

Regardless of whether it is an online business or a brick-and-mortar store, a competitive business environment has increased the demand for creating, maintaining an online business presence. Because of this, every business is looking for an experienced web design expert that can meet their web design needs at an affordable price. Would you also like to create a strong online business presence? If so, this article will help you take the next step in achieving a digital presence for your business!

Plan and Build an Online Business Presence

Before planning on developing a web presence for a business, you need to make sure that the website is attractive, engaging, and interesting to grab your visitors’ attention. In addition, you need to make sure that the website reaches its target audience. Hence, it is important to use the SEO and web design services of an SEO and web design expert that can make your website and search engine friendly.

The main goal of these experts is to optimize the website according to the guidelines of the search engines in order to get a good ranking in the search engines. Once your website is hosted, you can enjoy the following benefits:

1. Multiply the chances that your website will get more traffic

2. More traffic generates more leads

3. Leads are then converted into sales

4. Improved online visibility

5. Improve the brand of your online business

6. Better credibility in the target market

7. Benefit from increased sales volumes

Regardless of the size of your business, as an entrepreneur, you don’t want to ignore all of the benefits that can help your business stand out from the crowd to build an online for your small business.

Achieve a digital presence for business hiring an SEO and Web Design Expert

This SEO and web design experts have developed different plans that cover all essential services. However, they even offer the option to tailor your plan to suit your budget constraints.

Personalization has helped various companies improve their online visibility through SEO and website design services. Whether you want to use web development or SEO services or both, they will tailor the plan to suit your needs to build an online presence.

If you want to improve your company’s visibility online, you can share your thoughts with a skilled SEO web design expert for the best solutions. They offer solutions that fit your business goals and budget.

Don’t let your competition overtake your digital marketing presence! Join a trusted company today and see your company gaining acceptance from prospective customers all over the world.

Olubukola Agboola is an SEO and web development specialist providing search engine optimization (SEO) and web design services in Lagos. Below are some of the projects he has worked upon:

Would you like to hire an SEO and Web Design Service, Expert? Reach out to us for your company’s online presence.