My clients frequently ask me if publishing on social media improves SEO as social media marketing continues to gain prominence. If you keep reading, you’ll find out the answer to that question and learn more about how SEO Social Media posts can influence your SEO efforts.
Table of Contents
- The impact of social media on SEO
- How SEO Social Media Activities Aid SEO
- Social Media Backlink SEO
The impact of social media on SEO
Watch a video where I talked extensively on implications of SEO Social Media posts
Do SEO social media posts improve SEO and your organic rankings, then? In a nutshell, the answer is no. However, sharing pertinent links from your website on social media can help increase your website’s traffic and brand awareness. A survey by Hootsuite and We Are Social found that there are over 4.2 billion active users on social media platforms globally right now. This implies a sizable potential customer base for companies using social media. In conclusion, social media is a crucial component of any digital marketing strategy, even though it doesn’t directly affect SEO.
How SEO Social Media Activities Aid SEO
The time you spend on social media and the money you spend on SEO can benefit your online presence. Social media marketing helps SEO in a variety of ways, including:
Search Results May Display Social Media Profiles
Have you ever used a Google search for a brand and see social media profiles among the results? Certainly, I have! If you have a strong social media presence, people may find your profiles when they search for your company name or other pertinent terms. This may result in better visibility and more visitors to your website.
Bring in more visitors to your website and increase visibility.
As was already said, social media posts can increase website traffic. When you publish information on social media, it has the potential to be shared by your followers and potentially reach a bigger audience. This article’s link to your website can increase traffic and help you rank higher in local search results.
Consistent social media posting can also help you become more visible. With billions of users on social media platforms, the more posts you make, the more eyes there will be on them. Reiterating what was said earlier, having a strong presence on social media can help you rank higher for branded terms and make you more visible online.
Also Read: Does Domain Age Affect SEO & Google Ranking?
Greater brand awareness
Social media marketing also influences SEO by raising brand recognition. The more people start to identify your brand, the more channels you may have for it. So, if you post often on sites like Facebook, Twitter, and LinkedIn, to name a few, people will start to recognize your brand and use those terms to find you online. In the end, it can positively affect how much branded organic traffic comes to your website.
Increase the Posts’ Lifespan
The longer the lifespan of content, the more impact social media has on SEO. Let’s take the example of a recent article you published that was specifically seasonal—that is, it was about the winter season. When a year has passed, and you reshare the article link on your social media profiles, social media can assist in extending the life of this post and making it relevant. This makes the article useful again, even if it was published in the past, like a year ago in our example, and gives it an extra year of shelf life. Share the seasonal content on your social media networks at the time of year when it is most appropriate to utilize the same strategy every year.
Increase Your Backlinks
Last but not least, social media can help you increase the number of backlinks to your website. For instance, the more places you share your article, the more people will see it. The more eyes your content receives, the greater the chance someone will see it and possibly link back to it. As you may well know, backlinks are crucial to any long-term SEO plan.
Even though social media is not a ranking factor for SEO, having a steady presence on social media and posting often can help your business in many ways.
Social Media Backlink SEO
What Are Backlinks From Social Media?
Any link that points back to your website from a social media platform is called a social media backlink. Social media hyperlinks can be added to user profiles, posts, and comments on websites like Facebook, Twitter, Pinterest, and Reddit and shared as direct links on social feeds.
Different Social Media Backlink Types
Text backlinks from Facebook, Twitter, and LinkedIn in posts and user profiles
Backlinks on user profiles on image-sharing platforms like Instagram and Snapchat
Forum backlinks in posts, comments, and profiles from Reddit, Quora, and Digg Videos with backlinks in descriptions and overlays from Youtube, Vimeo, and TikTok
saving links from Flipboard and Pinterest
Do Social Media Backlinks Count?
Social media qualifies as backlinks because a backlink is any link that points users back to your company’s website. Utilizing social media to create backlinks to your website will help your content become more visible and draw in more visitors.
Watch a video from Google Search central how pages from social media sites rank differently
5 ways to maximize SEO and social media
A question frequently asked is: “How to use SEO for social media?” Find below
Drive natural traffic
Boost regional/local SEO.
Reach the material.
Increase brand awareness
Gain more backlinks.
Can social media be regarded as the new Search Engine
Social Media Posts as a search engine is more crucial than ever to optimize your content for platform search algorithms as more and more people use the search function on social media platforms.
It’s also a fantastic moment to prioritize short-form video content because it aligns with current social media trends and Google’s new Short Video Result Type.
The purpose of social media search optimization
Social media is used every day for an average of two hours and thirty minutes by 59% of people worldwide.
40% of Gen-Z preferred TikTok or Instagram to Google for searching.
Every day, Facebook receives approximately 2 billion queries.
Instagram users claim that 83% of the time, it aids in their product and service discovery.
Because these platforms keep users on the platform longer, social search can expand your social media following and website traffic.
Does SEO and Social Media Relationship Exist?
Posting to social media presents a fantastic opportunity to promote links to your company’s website, even though the relationship between social media and SEO isn’t strictly cause and effect. This increases website traffic, link sharing, and all the other amazing things that boost search engine rankings.
How does Social Media Help SEO?
It essentially works by increasing the traffic by making your brand and content more visible. Your social network accounts and YouTube videos also show up in typical search results. Making them search engine friendly would therefore unquestionably enhance your overall SEO strategy.
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