Link building goes hand in hand with search engine optimization (SEO). The more backlinks you earn on reputable websites, the more credible your brand will be.
However, many companies lack a sign of an important aspect of the link building process – the internal connection.
Internal links are a simple concept that you need to learn and apply to your current SEO and link building efforts.
What is an internal connection?
Internal links are hyperlinks on one page and links to another page in the same domain. They can be used to navigate the main page so that visitors can navigate the website, or they can be used in editorial content.
These links are often referred to as context links. They direct readers or website visitors to related content that may be of interest to them.
Why use internal connection?
There are three main reasons for using an internal connection:
- Helps navigate the website.
- It manages the power and authority of the site on your site.
- Informs the architecture and hierarchy of the site.
After you understand the benefits of using internal links to your website, we would like to explain how this affects the overall picture of your SEO strategy.
How does the internal connection affect SEO?
Search engines follow the links to find content on websites and evaluate the discovered content on a search engine results page (SERP). If a post or page contains multiple links, this is a signal to search engines that your content is important and very valuable.
Setting up the right internal links usually helps search engines and visitors to get to the most important pages.
Search engines search websites with link tracking bots. The robot starts on the website homepage and starts interpreting the page and follows the first link it is looking for.
Using the links below, search engines can decipher the relationship between each page, post, and other types of content. You will then determine which websites on your website deal with similar topics.
Every link on your website has a certain value, according to search engines. Your website’s homepage usually has the highest link value because it has the highest number of backlinks.
For example, if you post your latest blog posts on your homepage, they will get a higher link value. Search engines often find new posts faster if they are linked to your main page.
The more valuable links you have, the better your chances of ranking high on a search engine results page.