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How to quickly conduct a high-level technical SEO audit

How to do an SEO Audit

Check indexability with robots.txt file and XML sitemaps.

Think of the robots.txt file as a set of “house rules” for search engine robots that index the pages and files on your site. These robots are constantly knocking on doors and asking for information. You may need to ask them to dry their feet before entering (eg “creep delay”) or to know which rooms they can and cannot visit directly (eg “do not allow”).

The first thing you’ll want to do is check if a robots.txt file exists – and all you need to do is add /robots.txt to the end of your URL. Go through the list and make sure that you really don’t want any unauthorized pages indexed – ones with little to no SEO value that would otherwise dilute your search results (duplicate pages, internal content, etc.). Check indexability with robots.txt file and XML sitemaps.

Think of the robots.txt file as a set of “house rules” for search engine robots that index the pages and files on your site. These robots are constantly knocking on doors and asking for information. You may need to ask them to dry their feet before entering (eg “creep delay”) or to know which rooms they can and cannot visit directly (eg “do not allow”).

The first thing you’ll want to do is check if a robots.txt file exists – and all you need to do is add /robots.txt to the end of your URL. Scan the list and make sure you really don’t want to index any unauthorized pages – pages with little to no SEO value that would otherwise dilute your search rankings (duplicate pages, internal content, etc.).

Finally, make sure the last line of the robots.txt file points to an XML sitemap. This tells search engines which pages are most important to you – the ones that would create high-quality landing pages based on search results and therefore should be indexed. The inclusion of each sitemap should look like a space you want when visiting your home, versus something like a broom closet that only helps you (site manager ). These tool pages should be marked with one or both “noindex” or “nofollow” (if you don’t want crawlers to follow links on the page). 2. View the URL structure.

URLs are about expectations. In other words, humans and search engines should be able to visit a URL and have a good idea of ​​where they are going.

  • Run

On a human level, aim for URLs that are as “clean” as possible. Keep them short. Structure them consistently. Use dashes to separate words (without underscores or spaces). Avoid random numbers and characters. Include a descriptive main key word that reveals the topic of the page, but don’t just squeeze the keywords, as this will make your URL unnecessarily clunky.

  • Canonical

From the point of view of the search engine, everything is in great detail. The average internet user is unlikely to type (or worry about) your URL in their browser line, whether it starts with Http: // or https: // or Http: // www. or https: // www. However, a search engine may view http://domain.com, https://domain.com, http://www.domain.com, and https://www.domain.com as separate and different sites that may lead to duplicate content issues.

A canonical tag helps search engines understand what the “correct” or most recent version of your URL (canonical URL) indicates. To see if a canonical URL is set, go to each variation of your URL and see if it properly redirects you to the “preferred version”.

  • Sure

What is the difference between Http: // and https: //? “S” in https: // means “secure”. This means that the connection between the server and the end-user is protected by an SSL certificate that encrypts private or sensitive data so that it cannot be traced, stolen, or destroyed in transit. All other things being equal, an SSL certificate is a draw for search results and the future of the Internet. Buying one requires users to use the secure version.

  1. Analyze the SEO metadata elements.

  • Meta title and description

A meta title is like the bounding box on a web page: it appears in browser tabs, social shares, and on SERPs above the meta description. Much like properly-formatted URLs, meta titles and descriptions should provide a clear and concise picture of what users want to see. The more common or vague they are, the less likely it is that clicks will come from natural search results.

  • sections H1

The H1 header is the “main idea” of any web page and should include your main keyword. There should only be one H1 per. Page.

  • Image alt text

When you upload a new image to your site, make a habit of including an alt text description of 125 characters or less. This helps visually impaired users using screen readers, acts as a placeholder for corrupted images, and gives search engines context in their search (including a keyword).

  1. Add schedule markup and test the page speed.

Communication benefits both SEO and user experience. Schedule tagging helps users get in faster by providing the answers they need directly from organic SERPs. It’s incredibly easy to generate – just put some basic data into a schema generator and copy and paste it into your site’s HTML.

Once people are on your site, make sure they don’t leave as the site is loading at a snail’s pace. Test, test, and retest your site speed with the Google PageSpeed ​​Insights tool. Average page speed is less than 2.9 seconds; good is less than 1.7 seconds; better less than 0.8 seconds. Reduce load times by compressing and optimizing images and videos, optimizing code, and reducing redirects.

 

Here is! You’ve completed your first technical SEO assessment.

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Written by Olubukola Agboola

Olubukola Agboola is a certified Database Professional, digital expert, full stack developer and author.
He is a college graduate of Computer Engineering. He is a prolific web and mobile developer who has worked on many projects including top companies.
Olubukola is passionate about technology and business. He consults individuals, brands, businesses on how to achieve their business goals using technology. He plays with technology because he loves the empowerment that technology can bring and also because he is attracted to anything innovative.

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