Finding how to get digital marketing jobs can seem like an impossible task, especially if you lack the relevant professional experience to support your abilities.
Suppose you participate in discussions on job websites, forums, LinkedIn posts, news sites, etc. In that case, you will find that many candidates lament the disadvantages faced by inexperienced digital marketers in this fiercely competitive job market.
It’s never true that “you need a job to get experience and experience to get a job,” as the saying goes. I’ve interacted with many people who, with little to no professional experience, landed their dream jobs at blue-chip companies.
The fact that the digital marketing sector is constantly evolving is its best feature. Perhaps you need to be at the top of your game to stay relevant, given the speed of digital marketing and the evolving nature of business today.
Today’s digital marketing skills gap is more significant than it was ten years ago.
Therefore, it is necessary to pursue advanced degrees from colleges and obtain the top job skills employers demand by working with reputable digital marketing companies.
Nine out of ten jobs will require digital skills in ten years.
Are you wondering how to learn digital marketing techniques without going to college? You can learn these skills on your own.
Some in-demand abilities, such as influencer marketing optimization, programmatic ad buying, effective Facebook ad management, and conversion rate optimization, are not included in the curriculum.
But even with no work experience, pursuing a career in one of these industries might land you a six-figure position.
“Your gaps in knowledge and abilities are where your next big chance is!”
Table of Contents
- How to Get Digital Marketing Jobs with No Experience
- To Learn Free Digital Marketing Course
- 4. Become a Freelance Digital Marketer
- 5. Prepare for your First Interview in Digital Marketing
- 6. Negotiating your salary for a job in digital marketing
- 7. Utilize Digital Marketing
- Conclusion: How To Get Digital Marketing Jobs
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How to Get Digital Marketing Jobs with No Experience
How can you develop competence in digital marketing that will enable you to land positions in the field and go up the corporate ladder?
I did this in 2014 when I switched from Database Engineer to becoming a full-time specialist in digital marketing, and I’ve detailed the steps I took to get there and how you can do the same.
Without further ado, here are some strategies for finding jobs in digital marketing without any prior expertise.
See also: How to Become an Expert.
1. Gain Self-Assurance in Your Digital Marketing Capabilities
Being new to digital marketing, it might be easy to become demoralized by people with more experience, credentials, degrees, contacts, and relevant internships than you do.
Don’t let this fear control you. Realizing millions of digital marketing jobs and opportunities are available is the first step to success. Step out in confidence, no matter your level of experience.
Your charisma and communication abilities outperform any academic degree, professional experience, and stellar internships.
Many businesses seek individuals with hard skills and specialized knowledge obtained via professional training, but soft skills are even more critical.
Most Fortune 500 businesses rank soft skills as one of the most critical success factors. This encompasses, but is not limited to, interpersonal communication, emotional intelligence, analytical thinking, listening, empathy, and problem-solving abilities.
In addition to someone with the necessary skills, digital marketing recruiters are looking for someone with a strong personality. These two fundamental qualities can reassure hiring managers that you are the ideal candidate.
Make sure you have excellent communication with your hiring manager, have a well-organized CV, and project confidence if you want to land an entry-level position in digital marketing.
It is that easy.
Again, don’t give up after your first few attempts; keep going and go to additional interviews; you never know when your digital marketing job will take off.
Always maintain a high level of confidence.
See also: Guide to Digital Marketing – 2021 Essentials.
2. How To Make a Career in Digital Marketing
You’ve decided to pursue a profession in digital marketing at this point. But it’s essential to be clear about your job goals before embarking on this trip.
Asking yourself the following questions can help you choose what you want out of your job in digital marketing:
- What do I feel strongly about?
- What talent do I possess?
- Am I more effective working by myself or in a team?
- What areas of digital marketing do I excel in?
- Is my personality more analytical or creative?
- What will my life look like in the next five years?
Each of the specialities within digital marketing has a clearly defined professional path, making the field extremely broad.
Apply for your first position that fits your interests and strengths if you want to make the most of your digital marketing career.
A Digital Marketing Associate, who helps with content marketing, sponsored search, conversion rate optimization (CRO), social media marketing, and search engine optimization (SEO), is the most typical entry-level position in the field.
Different skill sets are necessary to succeed in this position. A great place to start your career is accepting a digital marketing associate position. You’ll be able to gain practical experience on the job, and it’ll help you advance in your profession quickly.
Another tip: Concentrate on two or three very lucrative specialized fields so you can become an authority in them and improve your income potential after a few years of practice.
The list of in-demand digital marketing talents is below, along with a list of the tools you’ll need to learn to master them.
You can also Google each of these fields to determine which appeals to you the best.
- Digital Analytics tools include Adobe Analytics, Google Analytics, and Optimizely.
- Content Marketing – WordPress, RankMath, Yoast SEO, plugin, and Hootsuite for content marketing
- Search Engine Marketing (SEM): Bing Ads and Google AdWords
- Web Development- WordPress, Shopify, Magento, Drupal, and Joomla are web development examples.
- Search Engine Optimization: SEO tools include Moz, SEM Rush, Ahrefs, Google Search Console, and Ubbersuggest.
- Email Marketing: Mailchimp, Active Campaign, Constant Contact, AWeber, and GetResponse are some email marketing tools.
- Marketing Automation: Marketo, Bronto, and Pardot all use marketing automation.
- Conversion Rate Optimization (CRO): Conversion rate optimization (CRO) tools include Craft, Google Tag Manager, Facebook Pixel, and Optimizely.
- Social Media Marketing: Advertising on social media sites like Facebook, TikTok, LinkedIn, Twitter, Instagram, and Hootsuite
- Affiliate Marketing: CJ Affiliate, JvZoo, Impact Radius, and ClickBank are examples of affiliate programs.
- Project Management – Basecamp, JIRA, Time force, Slack, and Trello
Lastly, be sure to include Microsoft Word, Excel, and PowerPoint on the list since they are still crucial for any career in digital marketing.
Also, see: Differences Between A Web Designer & Web Developer
3. With the help of digital marketing courses, learn the basics.
After deciding which two or three digital marketing abilities you want to add to your portfolio, the next step is to begin learning.
The nice thing about digital marketing is that you can earn many free online certificates that look fantastic on your resume. There are around 6300 digital marketing courses on LinkedIn Learning, 2200 on Coursera, and 5600 on Udemy alone, in addition to the free certification programs.
Here are a few of my personal favourites and top digital marketing courses that you should take to advance your knowledge of the field. Please be aware that I took these courses and that they assisted me in getting my first job in digital marketing.
To Learn Free Digital Marketing Course
Google Ads Academy (free certification). This is a top course that has helped me in my digital marketing career. You can learn Pay-Per-Click (PPC) advertising on Google Search Ads, Display Ads, and Shopping Ads with the help of Google’s free digital marketing training.
You will be given a certificate accepted worldwide after completing the exam, which you can add to your LinkedIn profile and resume.
Please be aware that the majority of entry-level positions in digital marketing require this certification.
Facebook Blueprint (free course, but paid certification). This course provides an advanced skill set for producing successful Facebook and Instagram advertising.
The Facebook Blueprint will teach you how to use the ads manager, set up a Facebook pixel, establish a catalogue, set up conversion API, aggregate event measurement, and more about Facebook and Instagram advertising.
If you want to work in social media marketing, this training is a MUST.
Academy for Google Analytics (free certification). Most hiring employers consider understanding Google Analytics a fundamental prerequisite and may not even consider you if you don’t have it.
Google Analytics Academy (Free Certification): Both novice and experienced users can benefit from Google Analytics training, demonstrating how to use web analytics and sophisticated data tracking tools to expand an online business.
Digital marketing relies heavily on data analysis since precise marketing decisions require a deep comprehension of user behaviour. Highly advised is to take this course.
Inbound Marketing using HubSpot (free certification). No better free course teaches you how to draw in clients, cultivate leads, make landing pages that convert successfully, develop compelling calls-to-action (CTA), and expand your audience through intelligent user behaviour.
This qualification is also a requirement for entry-level digital marketers and is recognized by recruiting managers worldwide.
Bing Ads Accreditation (free certification). Bing course is very relevant, just like the Google ads certification course. You will comprehend this better if you specialize in search engine optimization (SEO).
Achieving this certification will help you stand out when applying for an SEO marketing position in this cutthroat employment market, even though this search engine is sometimes overlooked.
Hootsuite University (free certification). Hootsuite allows you to obtain industry-recognized social media certifications when applying for positions in social media marketing.
This free course shows you how to interact with your audience, plan articles, collaborate on material, and enhance your online profile.
There is a limitless amount of digital marketing courses. Still, after taking them, you should be able to choose the following certification to wow your next hiring manager and add to your CV.
Being certified in these courses demonstrates skill and the desire to learn and advance, a crucial quality that hiring managers look for in job candidates.
See Also: Blogging for Beginners: Tips for Blogging for Beginners.
4. Become a Freelance Digital Marketer
Freelancing is one of the best ways to develop experience in digital marketing. Before applying for your first paid position in digital marketing, this is an opportunity for you to use your newly learned knowledge and abilities.
It is advised for a newbie to put more emphasis on assisting businesses in growing online and gaining helpful experience than on making money. Even it is acceptable to offer it for free sometimes.
Do you know of any local businesses that you might assist with digital marketing? With your newly gained digital competence, you might help over 90% of SMBs who lack knowledge of digital marketing.
Maybe you have a relative who owns a grocery store but is not active on social media. They can have pages on Facebook and Instagram, and you can set up Facebook Ads for them.
Perhaps you know someone who owns a nearby restaurant but has no Google presence. Set them up for SEO and Google My Business. With this service, you might get a free dinner.
You collect useful KPIs, gain expertise, and expand your digital marketing portfolio by assisting SMBs.
By doing this, you might be able to find a referral who will pay you for your services.
Open a freelancer account right away on websites like Fiverr.
First, create your profile while showcasing your free-of-charge professional work portfolio. This will increase interest in your services and assist in establishing the legitimacy of your brand. Make sure your freelance pricing is reasonable for the industry.
Additionally, make sure to include your impressive certifications in Google Ads, Analytics, Facebook, and other platforms in your portfolio.
Finally, develop your brand by connecting with other independent contractors and marketing your digital marketing skills to people who need your help. Your portfolio will get stronger as you finish more projects.
Once you have these invaluable skills, you will be well on your way to getting your first “formal” position in digital marketing.
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5. Prepare for your First Interview in Digital Marketing
You are now prepared for success because you have obtained your certification in digital marketing, gained experience by assisting a friend in building their online presence, and become freelance.
Prepare for your first interview in digital marketing.
Don’t let a lack of planning cause you to miss the next chance.
Not always the most outstanding candidates are the ones who ace interviews, but rather those who prepare well. Your chances of landing the job increase with your confidence in your abilities, talents, and experience.
Interview strategies for digital marketing
Here are some effective job interview strategies for landing digital marketing jobs:
i. Learn more about the business.
Make sure you comprehend the company’s history, fundamental values, CEO and executive team, and present financial strength to demonstrate that you have done your research.
Additionally, you can audit their digital marketing plan to uncover concrete initiatives that can be taken right now to enhance it.
ii. Adapt your resume to the position.
Your résumé is you speaking. Make sure it sticks out by emphasizing your qualifications, particularly if they relate to the position you’re looking for.
Don’t create a resume that is one size fits all.
iii. Prepare by asking situational questions.
These are the often-requested questions “Describe a time you had to” and “Tell me about what you did in response to the challenge.”
Do not only practice things; make sure you record them strictly as intended.
Because they are intended to shatter you, write them down and practice. Many people miss the mark on these questions, so getting the answer right will immediately set you apart.
To ensure that you demonstrate your value and ability to think critically, you might utilize the STAR technique to explain to the interviewer the Situation, Task, Action, and Result that occurred.
See Also: 10 Common Blogging Mistakes You Must Avoid in 2022.
iv. Get ready for a digital marketing evaluation.
Most hiring managers consider them to be a MUST. They want to gauge your abilities immediately. Prepare before demonstrating to them that you are prepared.
See also: I Want to Become a Blogger – Take These Immediate Steps After You Start A Blog
6. Negotiating your salary for a job in digital marketing
Congratulations!!! You did well in the interview, and the employer has sent you an offer that includes a full-time salary, paid time off, a 401(k), and other benefits.
You’re ecstatic to have landed your first entry-level position in digital marketing. Finally, the realization of your aspirations has occurred. You have already started thinking about how to decorate your desk, what to wear on your first day of work, how to get to the workplace, and how to get along with your coworkers.
Take a moment to think.
Accepting the initial offer for your first job is the most significant professional error you can make.
Yes, it is incredible that a company thinks you are the ideal candidate for the position and desires your skills. Still, before engaging in the day’s business, you should carefully consider the offer.
It is pretty simple to consider the first offer the best one at this point in your career. This is never the case. Recognize your genuine value.
Learn wage negotiation skills for your position in digital marketing because they will determine your career path and how quickly you may move up the leadership ladder in the future.
Tools like the Indeed Salary Estimator show you the typical salaries people in your city are receiving for jobs comparable to yours.
It would help if you never accepted anything less than the average yearly compensation of $61,000 for a digital marketer in the United States.
It’s crucial to start your digital marketing professional with more money, and skillfully negotiating your pay is the only way to do so.
See Also: Ways to Secure Your WordPress Website
7. Utilize Digital Marketing
Congratulations if you carefully followed the tactics mentioned above and directives! You landed your first job in digital marketing. You now have everything you need to make your future matter.
Never stop learning and getting certified or trained. As was previously mentioned, the field of digital marketing moves quickly, so what you know yesterday might not be relevant today.
Test, discover, and practice the method continually.
Conclusion: How To Get Digital Marketing Jobs
Now that you know how to get Digital Marketing Jobs without experience. You can earn six figures in 3-5 years or even less with work and a few strategic growths in your current role.
It’s fascinating to observe how you may use the foundational experience you’ve obtained from freelancing and aiding your connections to advance from a beginner in digital marketing to a specialist.
You’ve surpassed all resistance. Don’t let anything hold you back.
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