How to use Google Search Console

How to Use Google Search Console in 2022

by with No Comment Digital MarketingSEO

Table of Contents

If you are a small business owner or entrepreneur, you probably run and maintain your own website. If so, it is important to monitor your website’s performance – both in general and against your competition – to be successful in your business. It can also be a scary thought on how to use Google Search Console for your business.

Fortunately, Google has many free products to help you maintain your website and provide detailed information about your website’s performance and success: Google Search Console and Google Analytics. Read on to learn more about using Google Search Console for SEO for your business.

What is the Google Search Console and what is it used for?

The Google Search Console for SEO is a free platform that helps SEO professionals and marketers track and analyze the performance of their websites. The program gives you powerful insights into how your website is performing; so you can see which parts are performing well and which need minimal improvement, including page performance or technical issues. Once you’ve installed the Google Search Console, you’ll have access to the most comprehensive real-time SEO data program available today.

How to use the Google Search Console for SEO

Although new features and improvements have been added to the platform since it was first released, the purpose of using Google Search Console has remained the same, according to WordStream: its SEO – both from a content and a technical perspective. “

Basically, using the Google Search Console for SEO can help:

  • Know and understand the core web basics, mobile usability, and overall website experience for your website
  • Track the status of your keywords, organic traffic, average ad position, impressions, and CTR
  • Send a web map
  • Understand the scope of your website indexing and make sure that your web pages are properly categorized
  • Review any security issues Google finds or any manual action you might need to take
  • Analyze your backlink data, such as the total number of external links, top link pages, anchor text distribution, and top link pages
  • Make sure your schema.org markup is working correctly for your web pages to display correctly

These reviews and trade-offs when setting up a Google Search Console are essential to understanding and improving your website’s SEO performance. Therefore, regular use of the Google Search Console should be part of your overall digital marketing strategy.

How to find Keywords in Google search console over other keyword tracking systems

While there are other keyword platforms available like SEMrush and Ahrefs – which was mentioned earlier – only account for 30-40% of your website’s total keyword level.  Since they only use SERPs (Search Engine Results) to collect keyword ranking data, the information on these platforms may be out of date or incomplete.

WordStream says it clearly, “When it comes to researching the truth of SEO, no other platform can match Google’s database. Every keyword query opens up a new way for your business to attract real customers and customers, and we’ve got the tips you need to get the most from your Google Search Console, including how to connect the Search Console. This will give you an overall picture of your website’s SEO performance.

How to Use Google Search Console to improve SEO and Drive More Traffic to Your Website

I know what you’re thinking. If you need to use Google Search Console as part of your overall digital marketing strategy, you can occasionally log into your account to see your website’s performance metrics. Console as part of your overall digital marketing strategy, you might be tempted to log into your account from time to time to view your website’s performance metrics. One on your list of daily tasks. However, if that’s what you’re looking for, you won’t be able to use the full Google Search Console.

Here’s how to take full advantage of the Google Search Console to increase traffic to your website:

1. Check that Google has properly ranked and crawled your website

Before you can properly rank your web pages for relevant keywords and search queries, you need to make sure that the search engine spiders have properly categorized and crawled your web page.

You can use the Google Search Console to find:

  • Which of your websites are correctly indexed?
  • When Google sees improvements that you can make to improve your website’s ranking in the SERPs, such as links to websites or breadcrumbs
  • When your web pages were last crawled.

If you’re looking for more agencies that have your web pages advertised for search by Google, you can also use the Google Search Console to submit a sitemap – which, as WordStream says, “tells Google which pages on your web pages are the” are most important and should be crawled and promoted more often – for your website.

How to Use Google Search Console – Add A Sitemap

2. Troubleshooting technical and site performance issues

While this is the most talked about, relevant, and high-quality content; it’s not the only thing Google needs to consider when ranking content in the SERPs. The technical performance of your website affects the Google ranking of your website and your company. Google wants your pages to load quickly, be responsive, and provide a high-quality experience to visitors who come to your site through search.

Solving potential technical issues with your website can be daunting; especially if you don’t have the most experience or knowledge of dealing with the backend of your website. Fortunately, you can use Google Search Console to identify and fix technical or page performance issues that could affect your keyword rank or rank. Google’s ranking algorithm calculates the overall performance of the website based on the following assumptions:

  • Core Web Vitals: This new required algorithm includes load time, connectivity, visual stability, and overall page speed for each of your web pages.
  • Mobile usage: Because of Google’s mobile-first indexing, Google first knew that your web pages were fast, responsive, and productive on all mobile phones.
  • HTTPS: HTTPS is more secure than HTTP; and if your website has too many URLs with HTTP protocols than HTTPS; it can degrade SEO performance due to a lack of encryption.
  • Security: When used in conjunction with the following HTTPS protocols; websites should be secure and allow all users to browse safely.

If any of your web pages are suffering from any of the above; You can use the google search engine to learn more about the experience. This will show you all the problems found and on which pages. The image below shows an example of a 110-page website that Google says is giving users an inferior on-page experience. Unless the website addresses these technical issues, its overall SEO performance is unlikely. As a result, its organic traffic will improve.

How to Use Google Search Console to Improve SEO

3. Make sure Google knows the keywords you are targeting

The best way to ensure that your website continues to rank for your keywords is to create and publish high-quality content. That will demonstrate your business literacy and specific knowledge for your websites and blog. Instead of waiting 30 days for an updated report like the keyword research program does, you can use the Google Search Console to check that the content on your website matches your keywords. As WordStream points out, “Because Google Search Console updates your keywords on a daily basis, you can [check] whether [you] have optimized [your content] effectively in a matter of days.

How to find keywords in Google Search Console:

  • Do your general keyword research to select the keywords and phrases that you want to use for your website.
  • Make sure your content is fully optimized for your keywords, then select your content and post it on your website.
  • After you have posted your content for a few days; check that Google has published your content for the relevant keywords and phrases in the SERPs.

If you find that your content is not ranking well for the keywords you selected. Google may not understand the content associated with those keywords or not understand it as high-quality content. If so, here are ways to improve your content ranking:

  • Rate your content. While you probably don’t want to hear this, you may need to make small changes to your content. Focus on incorporating your keywords in headings and captions. And possibly expanding the scope of your content to include more detailed information about the content.
  • Use content devices. There are many content tools that you can use to walk you through the writing process, such as LSIGraph, LinkGraph, and CognitiveSEO. These tools can help you write by suggesting strong terms to include in your content.
  • Review your metadata. Go through your page title, meta description, meta tags, and alt tags to make sure they are optimized for your keywords.
  • Build control of your website (Site Authority). Instead of having a problem with your content; the challenge can be that your website may not have enough “authority” to rank high in the SERPs. Focus on your website’s strength by incorporating high-quality, credible backlinks into your content.

It’s important to identify and fix performance and technical issues with your website as soon as possible to make sure they don’t affect your reputation. While there are a number of other tools out there to help you troubleshoot problems; using the Google Search Console gives you the simplest of advice so you know what to focus on. After you’ve fixed any major issues; be sure to check the Google Search Console regularly to make sure your website is running as smoothly as possible.

4. Take an SEO A / B test

Once your web pages are properly categorized by relevant search terms and performance, mobile usability, security, and performance that all meet Google standards. You can use the Google Search Console to run A / B testing with a few tweaks to rank and improve your site ranking from all of your keywords. To do this, proceed as follows:

  • Decide which side (s) you want to test and which variations you want to test. Whatever you do, don’t try more than one variation at a time. This makes it difficult to determine which diversity helped improve pressure, seating, or organic traffic.
  • Complete optimizing the selected page.
  • Wait 7-10 days.
  • Use the Google Search Console to see if a page change has improved the page’s ranking, number of clicks or impressions, or CTR.

While using the Google Search Console can speed up the analysis of A / B test results; there is no way to track changes you’ve made to your website from within the app itself. You need to use keyword matching tools that include A / B testing, such as GSC Insights or Rank Science. However; the Google Search Console is the best way to understand which of your A / B test optimizations helped improve impressions and rankings. From there, you can delete and redo the remaining web pages on your website.

How to Use Google Search Console to Improve Your SEO

As mentioned above, if you are not actively using the Google Search Console, you will not get an overall picture of your website’s SEO performance. Every relevant keyword research your target audience does is a second chance to attract real clients and customers to your business. Check out my other articles on SEO and Digital Marketing Strategies you can use to rank and improve your business.

Google SEO

5 Reasons Why People Are Afraid Of Google SEO

by with No Comment Digital MarketingSEO

Table of Contents

Why are individuals scared of Google Search Engine Optimization?

In case you’re a business person or an entrepreneur; you have likely heard from everybody that you ought to learn Google SEO (Google Website Ranking) and use Google SEO tools as a web-based technique for your business. All things considered, a great many people oftentimes look for items or administrations on the web.

You are very much aware of the way that you require a site. That it requires a little work for it to show up on the Google ranking. In this way you contribute some time and energy – potentially reevaluate the work – and developed a site for your business.

You understand that; in any case; you might not want to deal with all that “Google Search Engine Optimization stuff.” . From all that you heard Google search engine. Ranking takes a great deal of time and the procedures are excessively technical for you. You thought it (Search engine optimization) doesn’t guarantee basic results to improve SEO. So what’s the point of messing with it?

A huge load of entrepreneurs feels thusly. They look into how Google Search Ranking is but simultaneously postpone the start of applying Google Search Optimization themselves or recruiting a Google SEO Expert.

Here are a few realities that make individuals frightened of Website optimization-

1. There is no wizardry recipe for Google Ranking

Google Page Rank is important to your business’ success. Yet it will require some genuine time and energy before you’ll see a return for money invested (Profit from Venture).

In business, every framework and campaign should return some benefit for example a few returns for capital invested. In case there is something that will not help in fostering your business, you will not do it. Various individuals feel that Google SEO doesn’t have any significance, thus, they tend to lower its priorities.

Those new to Google Website ranking will put a lot of time and cash into it and are consistently baffled by the shortfall of results. This makes numerous entrepreneurs reluctant to begin a Search engine optimization crusade and to stick it out for the long stretch.

One ought to comprehend that the outcomes will come over the long haul if the methodology is arranged and executed well. They in all likelihood will not come right away. Google ranking for site improvement is a significant method for one’s business and should not be ignored. Be patient and quest for legitimate techniques and cycles, not sorcery.

2. It requires some investment in Google SEO Tools

Those new to Google SEO envision that this kind of website ranking procedure is very complicated and the process incorporates many steps and parts.

Like focuses #1 over, those new to Google SEO are habitually reluctant to start a costly and monotonous Search engine optimization technique when it makes the feeling that basically everything and time put is to no end. Again, be persistent.

There are a few choices for busy entrepreneurs in dealing with Google Search Engine Ranking. The essential decision is to surrender all the Google website ranking tasks and commitments to a digital marketer. At the point when you basically don’t have an adequate chance to do it without any other individual’s assistance, clearly, you can designate the entire strategy to a Web optimization expert. Thus, you can put your time and energy into keeping up with your business while the expert runs the Google SEO.

The other decision is to deal with Web optimization yourself. Make an effort not to start off by attempting to do everything, aside from doing it bit by bit. You’ll set aside cash and dive deeper into Web optimization; be that as it may, you’ll need to contribute a lot of time meanwhile.

3. Site improvement is Excessively Specialized.

Various business owners new to Website optimization have this idea that Google Search engine optimization is a specialized, complicated process that is done by a website specialist or a “computer nerd.”. They feel under able to execute Web optimization or even undertaking to learn it.

A large number of Search engine optimization can be performed by anyone. You needn’t have a computer diploma to perform Search engine optimization exercises. An individual with fundamental computer information can without much of a stretch play out a portion of these Google SEO activities. Google Search Engine Optimization is everything except that it is hard to learn. It simply takes about two or three hours of learning. Right when your association is youthful and you’re new to Website optimization. It is ideal to simply zero in on executing a couple of essential key Web optimization parts and methodologies.

There are various specialized parts to it, too and numerous independent companies are worried that computerized showcasing organizations will endeavor to overpower them with a gigantic measure of advanced terms and odd cases. Do whatever it takes not to let that pressure you. Explain your interests and ask a lot of questions, and a decent office will walk you through all parts of the system.

4. Not getting enough clients on the web with Google SEO.

One of the extensive discussions of Google SEO is keyword research. Keyword research and target audience is an extremely normal technique that is always started with when you fire up any campaign. In the event that you’re doing this all alone. You may promptly run into a gigantic number of important and relevant keywords. You will feel a bit overwhelmed with the possible results. However, how might you choose which Google Keyword Ranking Phrase to focus on?

Looking into keyword research can empower you to get a thought about which words your site is at this point ranking for and which ones searchers are utilizing to find your site. You can likewise discover keywords dependent on pertinence, level of contest, and volume of search.

The more keyword rank checkers that you examine on your site and find keywords to rank, the simpler and faster it will be to recognize keywords that will focus on the right audience that is hoping to purchase your item or services and in this way changed over from traffic to your customers.

5. The complexity of Google SEO in Google ranking.

You will be somewhat astonished in the event that somebody reveals to you that there are in excess of 200 factors that Google investigates when positioning or ranking a site. How one can handle this load of elements?

This intricacy of Google Search engine optimization is sufficient to startle off entrepreneurs who might rather not sit around idly to oversee everything. Then again, they might go the alternate way and begin to focus on a single ranking factor. A few entrepreneurs are happy looking into ranking websites and carrying out essential Website ranking activities for their business.

Google Search Engine Optimization takes time, cash, and earnest endeavors. The more you learn about optimizing websites. The more you’ll be comfortable and certain to do your own Google Page Rank. You can work intimately with any Search Engine Optimization Expert.

Olubukola Agboola uses Google SEO tools like a Google webmaster to rank organizations and brands’ websites with Google’s Search Engine Optimization.

Secure Your WordPress Website

Ways to Secure Your WordPress Website

by with No Comment Web Design & DevelopmentWORDPRESS Security

Table of Contents

WordPress, a dynamic content management system and open source blogging tool based on PHP and MySQL, is the most widely used open-source platform for all types of websites. It’s very popular for its ease of use and versatile approach. A comprehensive plugin helps users manage their websites without increasing webmaster costs in order to secure your WordPress website. The WordPress website has solid security not that easy to abuse. You will need to take some precautions to keep it safe from hackers. Follow these tips to destroy a hacking plan and secure your WordPress website:

1. Secure Your WordPress Website Protecting the Administrator Rights:

Create a new administrator user name and delete the old “Administrator” user account. Hackers discover usernames in blog posts or elsewhere. So this can be the first step in masking your username by changing it regularly.

2. Protect your password for strong WordPress Website Security:

Create a strong password by combining upper and lower case letters, numbers, special characters, and spaces. Try different passwords for different websites and try to change your password often.

Another important thing to keep in mind is: “Don’t share your password with anyone. “.

3. Stay tuned for updates to secure WordPress sites:

Improving software security is always a constant concern. The updated version of WordPress focuses more on fixing bugs, introducing new features, and fixing vulnerabilities than the old one. Try the updated version to secure WordPress sites. Don’t hesitate to update themes, plugins, and servers. Remove all blocked plugins and inactive themes to secure your WordPress website.

4. Avoid brute force attacks to secure your WordPress website:

You should regularly check the IP addresses of failed login attempts. The same IP address can detect multiple attempts in a short amount of time. When someone tries to guess your password or uses a robot to find you. Block the fake IP address to prevent this brute force attack. This is one of the most efficient ways of how to protect WordPress websites from hackers and reduce WordPress security vulnerabilities.

5. Back up your data to improve WordPress website security:

Your website may suddenly crash. Do not give up; if you have a backup of your database, files, extensions, downloaded media, etc. use a backup to restore your site as before.

6. Protect your computer:

Make sure that your computer is free from spyware, malware, and virus infections. You can harden your WordPress site security by protecting your computer from malware. Use a security package, firewall, strong password, and updated software, including applications and operating systems, to protect your computer. Install an updated antivirus program. Use a secure web browser.

7. Install the encrypted connection plug-in:

Protect your connection with an encrypted connection plugin. The powerful CAPTCHA extension also helps protect your credentials.

8. Select the appropriate web server and host to secure your WordPress website:

A secure server protects the confidentiality, integrity, and availability of resources that are managed by a server administrator. Make sure your web server is secure and valid and that security software is running, or that the host is patching any vulnerability. If you are using a shared server, ask your network administrator about precautions.

9. File permissions:

Restrict file permissions. If you need to allow write access, create specific folders with fewer restrictions. You can check the permissions below and these may vary based on your needs. Also, you can harden your WordPress site security by adding to your wp-config PHP file.

WordPress Control Panel (/ wp-admin /): can only be written to a user account.

Most WordPress application logic (/ wp-includes /): can only be written for a user account.

User Submitted Content (/ wp-content /): Writable by all owners, users, groups, and the public.

Theme files (/ wp-content / themes /): Depending on the requirements. Group work is required to use the built-in theme editor. Otherwise, only one user account.

Plugin files (/ wp-content / plugins /): can only be written for a user account.

10. Avoid accessing public wireless networks from your computer to secure your WordPress website:

Hackers can use automatic password collection software on public wireless networks. To get rid of it, don’t use your WordPress site on public wireless networks.

Hackers are always one step behind. However, all the complicated steps will make your WordPress site more secure than others.

If you are looking to secure your WordPress website from hackers or you want to know how to prevent malware on WordPress websites, reach out to Olubukola Agboola. He is a website developer in Lagos who has helped many corporate organizations develop secure WordPress sites.

Online Business Presence

Hire SEO and Web Design Services for Strong Online Business Presence

by with No Comment SEOWeb Design & Development

Regardless of whether it is an online business or a brick-and-mortar store, a competitive business environment has increased the demand for creating, maintaining an online business presence. Because of this, every business is looking for an experienced web design expert that can meet their web design needs at an affordable price. Would you also like to create a strong online business presence? If so, this article will help you take the next step in achieving a digital presence for your business!

Plan and Build an Online Business Presence

Before planning on developing a web presence for a business, you need to make sure that the website is attractive, engaging, and interesting to grab your visitors’ attention. In addition, you need to make sure that the website reaches its target audience. Hence, it is important to use the SEO and web design services of an SEO and web design expert that can make your website and search engine friendly.

The main goal of these experts is to optimize the website according to the guidelines of the search engines in order to get a good ranking in the search engines. Once your website is hosted, you can enjoy the following benefits:

1. Multiply the chances that your website will get more traffic

2. More traffic generates more leads

3. Leads are then converted into sales

4. Improved online visibility

5. Improve the brand of your online business

6. Better credibility in the target market

7. Benefit from increased sales volumes

Regardless of the size of your business, as an entrepreneur, you don’t want to ignore all of the benefits that can help your business stand out from the crowd to build an online for your small business.

Achieve a digital presence for business hiring an SEO and Web Design Expert

This SEO and web design experts have developed different plans that cover all essential services. However, they even offer the option to tailor your plan to suit your budget constraints.

Personalization has helped various companies improve their online visibility through SEO and website design services. Whether you want to use web development or SEO services or both, they will tailor the plan to suit your needs to build an online presence.

If you want to improve your company’s visibility online, you can share your thoughts with a skilled SEO web design expert for the best solutions. They offer solutions that fit your business goals and budget.

Don’t let your competition overtake your digital marketing presence! Join a trusted company today and see your company gaining acceptance from prospective customers all over the world.

Olubukola Agboola is an SEO and web development specialist providing search engine optimization (SEO) and web design services in Lagos. Below are some of the projects he has worked upon:

Would you like to hire an SEO and Web Design Service, Expert? Reach out to us for your company’s online presence.

Web Development Trends in 2021

4 Web Development Trends Changing the World of Web Development in 2021

by with No Comment Web Design & Development

Table of Contents

Curious! These top trends in web development can accelerate customer retention quickly and help you optimize your website like never before.

We all know the pandemic has negatively impacted almost every job, but have you ever thought about adjusting your business in disguise? Otherwise, web development trends can help here. If you own a major web Development Company or you are a web developer as a freelance or even as an employee, reading this article will be an added benefit for you.

You don’t have to have a big-budget game plan to accept these trends. You just have to subtly and incrementally advance these trends and you will see dynamic change, even in the long run! Let’s see what these trends are:

This trend has a direct impact on customer loyalty and the search engine optimization of your website. According to web design statistics, 94% of first impressions are based on web design. If you are opportune to have your customer’s experience, website design is just as important as the main product.

It is not enough to present a striking model, it has to be convincing at the same time.

Motion UI is one of those exciting web development trends 2021 that can help you create a website that suits your customers’ needs. Motion UI is a robust interface library for creating custom animated interface elements. It allows you to create modular transitions, background animation or motion graphics, etc.

With all of these and more, you can implement your unique style and force the user to come back. Motion UI is even more useful when designing progressive web applications as an advancement in web development.

In addition, Motion UI helps improve the ranking of web applications in search results. This makes Motion UI one of the most important modern trends in web application development.

Back then, everything revolved around text until the term “personalization” began gaining attention. Everything that requires customization has the term personalization in common.

The concept of voice search also applies to user personalization.

Recently, the concept of voice search has taken over the world as people today prefer something that is easily possible. They don’t want to invest their efforts in something that is being done to mitigate their efforts. Yes, search engines, these portals are for people, and we can’t think of a better way to introduce customizations in search engines.

With voice search, the idea of ​​helping people with personalized services is on the road to success. According to a study by Juniper, 55% of all households worldwide will have voice assistants by 2022. But this is not limited to virtual household helpers such as Google Home, Alexa or Siri.

There are many advantages to adopting voice search technologies in businesses. This is the most effective way to directly increase customer loyalty and experience.

3. Progressive web applications (PWA)

If you could produce the best web and the best applications as the web development trend, it should be nothing but PWA. The progressive web app has been developed and updated with modern APIs that offer advanced features, reliability, and easy installation, reaching anyone anywhere and on any device with a basic code.

PWA is probably one of the strongest trends and advancements in web development trends. Optimize your website worldwide by bringing your web browsing experience closer to your own mobile apps and

In simple terms, PWA is a website, but it offers the functionality traditionally available for native apps (e.g. push notifications, offline access, hardware connections). Progressive Web Applications (PWAs) can save companies up to 75% in maintenance and development costs.

Here are the most popular companies in the world that have already created PWAs and are benefiting from them for their business:

Alibaba

Forbes

Twitter

Virgin of America

Washington Post

4. Artificial intelligence bots (AI Bots) is one of the latest web development technologies

Web development companies typically operate in different time zones and are represented on several continents. This makes organizing good customer service a very complex and costly undertaking, especially given the 24 * 7 support required in this case.

Artificial intelligence chatbots enable millions of businesses and many companies to quickly conduct transactions through text or voice chats. Nowadays it is very important to know the latest trends in website development technology. With artificial intelligence chatbots proliferating, it is extremely important that businesses of all sizes have continuous interaction with their customers.

Bottom line:

So, these are 4 crucial trends every web developer should use to speed up their web development process. And if you have a business and are considering hiring a dedicated developer, you can connect here for your execution of the latest web development technologies in 2021 and beyond.

Social Media To Drive Sales

Tips To Manage Your Hotel’s Social Media To Drive Sales

by with No Comment Digital MarketingSocial Media Marketing

Most start-ups have difficulty setting up a business online. If you face this challenge too, social media can be the best resource to drive sales for your business. The latest research data shows that there are 3.78 billion social network users worldwide. Hotels can leverage on social media to drive sales. So it’s safe to assume that your target audience will read online business reviews. Social media is an important resource for travelers seeking accommodation advice for the nearest tourist destination. Therefore, hotel owners must ensure that they are present where the public is. Managing hotel social networks is an integral part of marketing strategy.

Social media channels help you achieve many of the goals associated with your business, from building brand awareness to building brand identity. Targeting directly your audience to connect and create organic communication which will encourage direct bookings.

How can hotels use social networks or social media to drive sales?

The impact of social media on the hospitality industry has increased in recent years. Let’s now look at some steps you can take to increase your business income through social media to drive sales.

 Use proper methods:

Control your focus and connect with your audience on the stands where they are. Know the digital location of your target audience and use your resources wisely. Here are two things – first find the target audience you are looking for or a potential buyer. Second, go for an audience that seems to be carrying your brand into buying behavior.

 Manage your resources and manage your hotels social media to drive sales:

Managing social media to drive sales in many different ways involves creating content such as creating content, answering questions or comments, etc. It requires a lot of planning and effective use of manpower, talent resources, budget, etc. However, social media marketing is not limited to the hotel industry. It is based on a list of clearly defined goals. Defining channels takes a lot of time and requires a lot of iteration before a master plan can be developed. In addition to resources, think of ideas that will appeal to your audience. The most important part of the social media program is definitely spending a little time researching the channels.

 Create content that matches your shopping experience:

At the heart of hotel and hotel management using social media to grow sales is based on increasing awareness of your business and every step of the shopping journey. The principles of saving consumers are still the same in all aspects of the buying process. Your relationship with the customer doesn’t end when he buys the product – it really starts there. Try not to make scams, memories and comments at any time.

Make quality content your priority:

In 2019, an adult would spend up to 2 hours and 22 minutes a day on social media. Since 2020 during the lockdowns, it has almost doubled. Wherever your audience spends most of the day online, you need to make sure your content deserves attention. Content makes your brand social media – because of quality and social media. Today’s social media users are phenomenal, and the quality of your content matches what motivates them to want to be your customer. With irrelevant content, you don’t want to risk a small link.

Encourage them to shop From Social Media To Drive Sales:

The ultimate goal of marketing is to increase sales. Advertising is a great way to get users merchandise without over -selling. You’re working to make posting content on social media easier, but also to buy if they want to. Make online shopping easy and free, allowing a seamless shopping, departure and driving experience.

 Improving brand awareness with social media to drive sales:

If this is done correctly, Social Media Management for Hotels has the unique advantage, a community around your business to market and support. Thanks to the special support for social media you can go through forums, discussion boards etc. with the public. This is also a great feature to keep up with the trend in your industry. In addition to brand awareness, the community is an instrument to make your brand known and achieve social benefits.

 Lead generation techniques on Social Media To Drive Sales

To support leads, you must also combine the latest functions from various social media and successful “call-to-action”. To personalize your experience, then build a landing page as per your campaign. It is also important to write complete and accurate descriptions of yourself and business on social media. Give your new visitors an overview of the unique strengths of the company and explain to them exactly who you are and who you are. If you have a link to your website, you will receive more visitors to your website.

Conclusion

Your audience will want to listen to you and talk to you no matter how big your business is. Therefore, it is important that you are there when you are looking for them and you respond when you need them. Olubukola Agboola helps you carefully plan your social media policies with regular updates. To improve your online presence and reviews, we have partnered with a third party platform. With Olubukola Agboola all-in-one software, you can automatically review and respond to feedback and communicate with your previous and potential visitors using a different social media channels. It’s time for you to get creative and reach your social media goals with a little help from Olubukola Agboola.

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How to become an SEO Expert

How to Become an SEO Expert

by with No Comment SEO

Want to become an SEO expert? Great! In this article, I will discuss 21 things you need to know to become an SEO expert today.

So you want to start an SEO professional.

I understand why.

There are many reasons why you should love SEO.

SEO is fun.

SEO is a quick strategy, which requires a lot of time.

But that means that SEO attracts those who see it as easy to manage money or work from home.

They read some blogs here and there, learn vocabulary and voila! He changed his name on LinkedIn to “SEO Expert.”

After a few days.

Or worse, a matter of hours.

🤦

It’s like reading a few medical books and calling yourself a doctor.

This is not how it works.

Professional SEO, like any field, takes time, dedication, and experience.

You cannot claim to be an SEO expert.

Not another young man.

Our professionals have been doing SEO for ten years now.

Ready to follow in their footsteps?

Here are 21 things you need to know to be an SEO expert.

1. Understand the basics of SEO to become an SEO Expert

Become an expert, start from scratch. You need to understand how people communicate with searchers and what you can do to effectively promote the content.

Learn the basics in three areas:

• The types of content that readers want, expect or need. Everything about user ideas.

• Internal behavior such as the functioning of the search engine.

• Tools and procedures needed to build a website.

Without this context, you can define “what”, but not “why”.

As someone who has been in this industry for 15 years, know why this surprised you.

When you go to advanced SEO sites know why they make it more effective.

In search engine optimization, an ebook covering SEO first has been developed.

2. Design your website

Once you understand the basics of SEO, it’s time to use them.

Most pros will tell you that they learned the most from breaches and damage to your website.

Ryan Jones from Razorfish had an interview with him on Search Engine Display:

“Don’t start SEO for big signs; start SEO for yourself. Do it. Whether it’s a blog, affiliate page, or app. You start doing it for yourself and that’s it. is how you improve your skills. “

Learn HTML. Learn all the signs. Ule.

Enter the content and see how it shows up in the SERPs.

Select the subject you entered. This makes it easier to create content.

You want to spend more time creating and improving your content than writing it.

3. Acquire WordPress knowledge to become an SEO expert

One third of the websites are WordPress based.

So if you want to be a good SEO expert, you need to know it well.

Not only is it ubiquitous, but it’s also the best CMS for SEO.

WordPress is perfect for projects that (eg metadata) and directly (eg UX) affect SEO performance.

Start your WordPress blog with a large list of Kinsta tools.

4. Set up Google Analytics and the Google Search Console

SEO professionals use a number of tools to maximize content and analyze its impact.

Google Analytics and Google Console are important to any credentialed SEO company.

Google’s recommendation data has grown since day one.

You can use Google’s search engine optimization to promote your website.

SEO experience requires both owners.

5. Read about SEO daily to become an SEO expert

Do you remember what I promised

You should decide to read about SEO every day.

The major search engines change every day and you never know how this will affect your rankings.

Your colleagues, customers, and executives – they hope you get an answer.

Based on daily SEO content that keeps you fresh.

Not sure where to start? Check out this list of 25 trusted resources to get started.

6. Understand how search tools work

You can easily sense that most of your fate is in the hands of the search engines.

And he did.

Therefore, you need to be familiar with crawlers.

These robots make decisions about the quality and relevance of the content.

Many key factors guide these decisions.

Understanding the purpose, relevance, quality of content, links, and usage can help you understand why algorithms work the same way they do.

Search engines are black boxes – they have no sauce behind their products.

However, you can use these known factors to improve your website and gain a foothold.

If you want to know the real richness of Google Docs, visit SEO Sla Slak via the blog.

Or read the e-book: How Our Search Engine Is Available.

7. Read the Google Quality Rater Guides

For a closer look behind the scenes, check out the Google Quality Raterial Guides.

Google hires employees to evaluate websites. This guide covers the factors that should be found.

It is not a short read.

You may be familiar with a simple version of your content called E-A-T:

• Advice

• Authority

• Trust

The easy version is useful if you are a beginner or even an intermediate level, but to become an expert you need to read the whole thing.

The raters s aren’t SEO professionals – they’re ordinary people.

Like search engine robots, these hackers affect your website’s performance.

8. Check the SERPs

This is where the whole action took place.

See the search engine results pages (SERP).

• How are they organized?

• What content is displayed?

• Who is feeling well?

• Notice how the results change when there are different queries.

• How does the search for “Alfredo Sauce” differ from “Alfredo Sauce”?

• You can see the details shown for instructions as I asked questions in the search box.

Here you can see the information bar on the right

Google decides these questions and puts content into a process that users believe users want the best.

So take a look at the SERPs.

Plenty.

9. Learn SEO techniques and become an SEO expert

SEO technology does everything possible to make it easy for you to purchase and index your website.

SEO technology encompasses mobile usage, website speed, personalized data, Javascript and any process that affects how a website works.

These articles are distributed on a website by the SERPs.

It may contain surprising content, but it may slow down or corrupt sites with too many errors.

With so much content to compete with, a website with a strong foundation in SEO technology can make or break your ideas.

Learn more from our SEO guide. I also write articles on SEO from time to time. You can check out some of my existing articles on SEO here

10. Learn about content strategy, creating, optimizing and advertising

While improved search engines help search engines crawl and evaluate your website more efficiently, understanding content will help you improve user experience, time on the site, links, and more.

Gone are the days when content was created with the key-first key.

Since the Hummingbird and RankBrain updates came out, content creation needs to be done in a user-friendly manner first.

Just because you publish content does not mean that users will find it.

Requirements need to be changed to increase the context of the item so that search engines understand how to classify it.

This content must also be supported by advertising strategies.

SEO alone is not enough – other advertising channels (e.g. social media, email) can contribute to the success / failure of your content.

11. Use network building strategies that actually work

Link building is one of the first things you learn while studying SEO.

And it is also one of the topics that has some very difficult conclusions.

To take advantage of link building, you need quality connections, not just quantities.

Finding the place carries a good report and building relationships.

Relationships are important to building relationships. I was asked to contribute to this post on PointVisible and this resulted in a good link to SEJ.

If you are a beginner, get started with our Getting Started Website Books.

If you go a little further, check out our in-depth in-depth guide.

12. Do not develop mathematical behavior

The focus of the research series is when you focus so much on following the constitution until you become flexible and you never know when this project will stop working.

Search engines are constantly changing.

You have to adjust, and the thought process means walking into the blind through a series of actions.

Over time, the contents of this Don List will be up-to-date or will not be considered new.

Ultimately, the calculation process will affect your results.

Instead, be open-minded and result-oriented.

If your position falls apart following your list of things, think creatively.

Seek help.

Be prepared to change.

Just don’t let your list of things catch up with you.

The following tips will show you some good resources to support you in your development.

13. Join Facebook groups

Facebook is full of useful organizations, helpful for professional SEO professionals. Here are a few of them:

With Facebook members, you have access to our peer-to-peer network.

In addition to searching for SEO, look for one that includes marketers, content creators, and social media as well.

If you are interested in ecommerce business or B2B business, look for associations in these interesting areas.

The length of network you can access via Facebook has never been the same.

14. Follow SEO experts on Twitter to become an SEO Expert

Sometimes you want a break from your site and news site.

Follow SEO experts on Twitter to get the benefits of their knowledge.

Use Twitter to keep up with the latest news, join discussions, and get advice on SEO topics that are dirty in the dark.

First, follow other SEO experts on the best SEO sites.

Following good people on Twitter will improve your SEO knowledge and connect you with opportunities you have never heard of before.

I have compiled a list of professionals who will help you get started.

15. Access SEO & Conference

One way to increase your energy levels is by participating in programs.

Meetings and websites are a great way to learn more about other aspects of content marketing.

Human activity may be self-limiting at this time, but many meetings take place.

This tutorial provides expert guides and insights about different SEO experts.

They can be expensive, but large gatherings are worth it.

Attending events gives you the opportunity to enjoy from experts in the field, an opportunity you will not get.

Here is a list of the main events of this year and next year.

16. Listen to podcasts: Become an SEO Expert

If you want to take a break from reading and watching, try listening.

Podcasts have exploded in recent years and this includes podcasts that cover SEO.

Listen on the go while you cook or work.

Podcasts are the best way to feed your brain while doing many things.

You can have as many random fields, plan lengths, and hosts as you want.

Sure, I’m selfish, but check out the search engine optimization screen for details and advice from the smartest SEO experts today.

17. Develop your network to Become an SEO Expert·

You know nothing.

You don’t have all the answers.

And in SEO, you’ll probably never touch it.

But it’s good!

Some SEO professionals who are experts in SEO JavaScript know nothing about linking.

The rest of the people in our industry are curious about content development strategies, but they are also terrified of other areas of SEO technology.

At some point, you will need help from someone in the field.

So start making connections.

Use social media to establish a relationship.

This is facilitated by platforms such as Twitter and LinkedIn.

The best way to integrate and upgrade your network is to be prepared to share data.

Don’t accept it.

Give and take.

Remember that relationships are twofold.

Share your experience and expertise.

The goal is to stay close to each other and create closeness with people.

Over time, these relationships will begin to consider you an expert.

Also share and comment on what other people have shared.

Finally, you want to create a network of trusted people with whom you can solve problems, exchange ideas, share tips, strategies and other lessons.

18. Take advantage of free courses and learn how to become an SEO Expert

One of the great things about learning SEO is the amount of free information available to you.

Of course, there is a lot of junk to filter.

But there are also many free courses from reputable companies and educators.

For example, you can search for topics in Mozilla:

Lynda.com also offers free SEMrush courses and free trials.

19. Continue learning and expand your skills

Becoming an expert is not the end.

In addition to SEO, there are many other skills that will make you more effective.

Investigate web development, ad writing, or even graphic design.

Explore a specific field or specialize in a specific type of content.

Constantly expanding your skills will deepen your knowledge and make you a conscious resource.

And it also makes you more valuable – so you can earn more or ask for more.

20. Learn from your mistakes and repeat your success

SEO is not an exact science, and experts learn a lot by trial and error.

Mistakes are inevitable.

Learn from them and move on.

On the other hand, if you do something that works, write it down.

Do it again

Until it works.

Then you get the mistake of learning.

Thought: Never stop learning and healing.

21. Be patient

As I said at the beginning of this post, to become an SEO expert may take time.

Drive a wave of algorithmic changes.

Get ready to be amazed with search tool updates.

Build your community.

None of these things can be rushed.

But if you’re passionate about it, paying is a rewarding and demanding career.

The Summary of striving to become an SEO expert

Being an SEO expert opens up a world of possibilities.

They can play an important role in starting a business.

You can improve your 50-year business online.

They can help an individual predecessor reach a new audience.

You can help the reseller reach their sales goals.

You need to develop a lot of skills to become a reliable resource.

But it all starts with patience, wholeness and thirst.

More resources:

• 3 places for SEO beginners to direct their time

• 8 ways to become an excellent SEO consultant

• The Complete Guide to Search Engine Optimization: What You Need to Know

I wrote a book on SEO. It is titled: Search Engine Optimization: The Art of Mastering SEO and Driving Targeted Traffic to your Website. It is available on Amazon. Click here to check it out

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Search Engine Optimization Success Factors

The Three Pillars of Search Engine Optimization Success Factors

by with No Comment Digital MarketingSEO

The world of SEO is not very simple. It involves some very complex concepts; this depends a lot on Google’s 200 ranking factors (which are not always clear) and requires constant effort on your part, which can take years and years. I understand, so ensuring Search Engine Optimization Success Factors are applied may seems a little uninteresting. It explains why many companies do not know what measures to take to improve their positions at SERP and why they often give up on what is now one of the most important areas of digital marketing.

If you’re almost in frustration with SEO, stop and take a breather. SEO has three main pillars as a basis. Each individual SEO activity falls under one of these pillars; so if you take the time to understand them, you’ll find that optimizing your digital presence doesn’t have to be that difficult.

The first pillar of Search Engine Optimization Success Factors: building links, referral domains and digital public relations

Link building refers to marketing efforts that obtain unidirectional hyperlinks from other sites to your site. Referral domains are the domains where your backlinks come from. Digital PR is a strategy that aims to improve brand visibility through the Internet, creating and promoting relationships with creators and journalists of Internet content.

All three of these SEO components have become extremely important and, for an entrepreneur, it is necessary to work to obtain quality links from official and relevant websites, in addition to referring to domains and backlinks to your website.

Note that I used the words “authoritative”, “quality” and “relevant” when I mentioned the links you should be looking for. This is because creating unusual or seemingly unwanted links can lead to a Google penalty, something you sho uld always keep in mind.

That being said, improving the construction of your links, referral domains and digital public relations is p rimarily about two things: showing value and working to become a leader in your industry, and developing content and web tools worthy of links that any person in your industry would find useful.

Both strategies will help people trust you and what you have to say, which will increase the chances that they will link to your content on their website.

Second Pillar of Search Engine Optimization Success Factors: Content Development and Content Marketing

I mentioned the content in the previous column, and the truth is that the content has become so much involved on the internet that it deserves its pillar.

Your main goal here is to create authority or topical authority. Share your experience with your audience and prove that you are not only in the industry to make money. But really know what you are talking about and what you are passionate about.

However, developing and marketing content is not all about quality. The quantity also plays an important role. If you have a great website that has a lot of content relevant to your audience. You can see Google as an industry expert that works wonders for your rating.

So when it comes to the second pillar of search engine optimization, regularly publish relevant, well-written content.

Expert advice: Make sure your website has a blog and create a content calendar with topics you want to cover every week or month. If you don’t have time to continue working with the calendar, don’t worry. This is the kind of task that you can easily transfer. Regardless of whether you choose a job at a digital marketing agency or an independent person, it won’t be difficult to find a content creator to help you with that responsibility.

Third pillar : Technical SEO

Finally, we have a technical seo referencing, which revolves around Google’s ability to explore and understand your site correctly.

This aspect of SEO includes some basic tasks that you may have heard and handled when creating your website. This includes optimizing your title tags and Meta descriptions with the right SEO keywords.

However, technical SEO goes much further. It includes aspects like website structure, internal links, and proper rendering and indexing (which are why it’s called technical SEO). In short, technical SEO is what will help ensure that your site has everything to rank well on Google. In addition to the content itself.

This is even more important if you have a large website. Think about it: if your site contains hundreds, if not thousands, of pages. How can you make sure that Google crawls all of them? Also, when you add a new section to your site, how can you make sure that Google indexes it quickly?

According to Google, “if a website contains fewer than a few thousand URLs, it will crawl more often”. This means something for companies with large sites. Such as ecommerce stores or social media platforms – you have to work very hard on your technical SEO.

Use the three pillars of Search Engine Optimization Success Factors to your advantage

All of the SEO campaigns and decisions you make fall into these three categories. So when you’re trying to improve your strategy and figure out where to go, just go back to the pillars and remember what your main goal is with each.

If you want to get more relevant links, work with your brand image and reputation or take your technical SEO efforts to a new level, having a good knowledge base means that you will have a lot more time to decide on the action you have taken. Soon, you will see that SEO is much simpler than it seems at first.

Learn more about SEO you can get a copy of my book. “Search Engine Optimization: The Art of Mastering SEO and Driving Targeted Traffic to Your Website” on amazon

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Conversion Rate Optimization for e-Commerce

From SEO to Conversion: How to Marry SEO and Conversion Rate Optimization(CRO) for e-Commerce Sites.

by with 37 Comments Digital MarketingSEO

As business owners work to strengthen their digital landscape presence, they continue to adopt digital marketing strategies that aim to improve their search engine results page (SERP) rankings. But these don’t always have the hoped-for results. Some business owners and digital marketers make the mistake of focusing too much on rankings and not enough conversions. The disconnect between search engine optimization (SEO) and conversion rate optimization(CRO) for e-Commerce Sites leads to ineffective strategies that offer limited value to the business. CRO is one of the most effective ways of increasing revenue online. When it is left out of the equation or when it isn’t married to SEO services strategies, you run the risk of missing out on your site’s valuable opportunities. These opportunities can range anywhere from increased transactions to improved customer retention.

Find out how SEO and CRO are essential to each other to understand why their marriage is important for your long-term business strategy.

The Disconnect Between SEO and Conversion Rate Optimization for e-Commerce Sites

The success of your online business lies in how well your strategies are interconnected with each other. When your SEO focuses solely on your discoverability and ranking on SERPs, you will likely fail to convert valuable leads into loyal customers. Alternatively, focusing solely on your CRO often results in the failure to expand your existing customer base, which leads to a limited pool of potential customers.

The Assumption that SEO and Conversion Rate Optimization for e-Commerce Sites are Mutually Exclusive

The ultimate goal of CRO is to convert your existing website traffic into customers. This is accomplished through various means, from targeted landing pages to enticing CTAs. However, limiting your CRO strategy to these means you can only convert leads from a select number of visitors. When you don’t have strategies to reach new potential customers, you fail to generate valuable leads. A loyal customer base is not enough to further grow your business.

The ultimate goal of SEO is to increase traffic to your website. This is accomplished through various white label SEO techniques, from a well-designed website to authoritative content to locally relevant keywords. But when there is no directive on your web pages, visitors will likely leave without doing anything for your business except increasing its click-through rates. This creates a scenario where you regularly experience high traffic, but your conversion rates fall behind.

Some SEO tactics have little to no impact on CRO and vice versa. However, thinking they are mutually exclusive creates an imbalance in your digital marketing strategy. When executed properly, the two significantly impact each other.

How to Marry SEO with Conversion Rate Optimization for e-Commerce Sites

image source: https://moz.com/blog/what-happens-when-seo-and-cro-conflict

Marrying your SEO strategy with your CRO strategy is a matter of understanding where they meet. As mentioned, some strategies have little to no impact on either optimization solutions. By familiarizing yourself with where they connect, you can develop strategies that improve the other’s strengths.

Use your analytics data to define your goals.

Your SEO strategies give you access to valuable data regarding your website’s visitors. The information from SEO tells you their search queries and where they are on their consumer journey. By reviewing this data, you can determine how to encourage your visitors to take action on your website.

Additionally, your analytics data helps in defining your short and long-term goals for your digital marketing strategy. Use the information to create landing pages that meet your visitors at specific stages in their consumer journey. Whether this is to encourage inquiries or promote in-store visits, your data allows you to make informed changes to your SEO and CRO strategies.

Prepare your web pages for your targeted audience.

A well-made website is instrumental in generating and converting valuable leads. Any page on your website can be transformed into a landing page. It is only a matter of revamping them to meet the goals you’ve set out to accomplish.

Use a website design that is aesthetically pleasing and fully functional.

Good website design combines aesthetic value with functionality. As the digital representation of your brick and mortar store, your website should reflect your brand values. Design it to be user-friendly and easy to navigate to encourage visitors to browse your other pages. Additionally, improve load time and speed, so visitors will stick around. Outsource your website design to experienced developers for professional results.

Post content that is informative and relevant to your target audience.

The content you publish on your website—from the actual text to images and videos— is essential in improving conversion rates. Well-written content can encourage visitors to take action on the page they’re on, whether this is to register for your newsletter or purchase a product. Use the data from your analytics to craft specific content. For example, write blog articles that answer specific search queries about your industry, products, or services. By doing so, your visitors see you as an authority on the subject, which builds trust. When done correctly, your content has the potential to effectively increase conversion rates.

Craft an enticing call to action for your website visitors.

The “call to action” (CTA) on your web pages varies depending on where your visitor is on their customer journey.

Do you want them to sign-up or subscribe to a newsletter or alerts?

OR you want them to browse your service list or product catalog?

Maybe you want them to book an appointment for a consultation or meeting?

All of these actions are considered conversions. No matter which of these you utilize for your page, your CTA should be direct and unambiguous. Otherwise, they might choose to exit the page without doing anything other than reading the content there.

Regularly test your strategies to determine their effectiveness.

There is no guarantee that all of the changes you implement to your strategy will be effective. Much like with any new tactic, there will be failures along with your successes. Determining which ones work for your business helps you develop an optimized strategy for your growth and success. Failing to do so will lead to problems that will likely affect your long-term business performance. For example, you might spend an exorbitant amount on an SEO strategy that offers little value to your bottom line.

Regularly conducting full funnel testing allows you to see how SEO and CRO strategies impact your business. Using the information you gather, you can make the necessary changes without completely overhauling your digital marketing strategy.

The Advantages of Marrying SEO with Conversion Rate Optimization for e-Commerce Sites 

When people look something up online, they likely have an idea of what they want to see. Visitors click on your link when they have an expectation regarding your business. When this isn’t met at first glance, they will likely exit the page.

By understanding your visitor’s search intent, you can develop strategies that connect your SEO with your CRO. Aside from this, you create advantages for your business to grow in the digital landscape.

Better Customer Insights

Once you’ve determined which strategies work, you get a better understanding of your potential and existing customers. This information is essential in helping you develop retention strategies for your e-commerce site. Using the data you’ve gathered, you improve your approach in generating, converting, and retaining valuable leads.

Better Scalability on Conversion Rate Optimization for e-Commerce

The size of your target audience is not equal to your business growth. However, a good CRO and SEO strategy allows you to grow your business in a scalable way. This means developing your e-commerce site without having to worry about running out of resources and potential customers. Additionally, knowing which digital marketing tactics are ineffective allows you to save time and resources that can now be redirected towards more valuable solutions.

Improved ROI on Your Conversion Rate Optimization for e-Commerce

When you marry your SEO and CRO strategies, you get a clearer direction of approaching your target audience. This leads to better conversions and improved ROI. With this, you have more resources to allocate towards other solutions that bring value to your business, whether traditional marketing collaterals or more Google Ads. Your digital marketing is a machine that needs to be updated and upgraded constantly; otherwise, you run the risk of falling behind the competition.

Enhanced Trust

Your e-commerce site is your digital storefront. By improving its appearance and features for your potential and existing customers, you build a positive reputation. When done properly, you create meaningful connections with your target audience and eventually foster your brand’s trust.

With competition getting tougher on the digital landscape, every business needs to improve its digital marketing strategies. But this doesn’t mean adopting the latest solutions. Rather, it means looking at your existing strategies and determining where you can improve. By taking a strategic approach to lead generation, conversion, and retention, you create opportunities for your business to grow and develop in a scalable manner.

Remember, your SEO strategy needs to be married to your CRO strategy for a holistic digital marketing campaign. Both are needed to succeed in the digital landscape. Ranking high on SERPs is worthless when you can’t convert the visitors on your web pages.

Don’t miss out on valuable business opportunities. Develop a strategy that effectively combines SEO with CRO for a better and more competitive e-commerce site.

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