6. Invite customers to leave feedback
Appraisals help small businesses in a number of ways. Firstly, they help build credibility and gain trust by appearing in SERPs. Seeing that one business has five stars while another has only four or three can make it easier for customers to make decisions, as 88% of people trust online reviews and personal recommendations.
Encouraging customers to leave reviews will create more new content related to your business and, if it contains keywords, even better. Invite customers to write reviews after making a purchase, on Google or a dedicated review site.
Follow these tips to build an effective SEO strategy on a budget for 2020. Small businesses face stiff competition from established brands, but there is still a lot you can do to improve your SEO without money.
Take advantage of the tools and commit to posting new content regularly. Over time, even the smallest business can help you increase your visibility and increase your SERP.
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