6 Ways To Improve Your Small Business SEO Marketing In 2020

How to improve your SEO strategy

3. Pay attention to the metadata

How to improve your SEO strategy

There are many factors that influence the position of SMBs on Google. Metadata is still an important factor, even if it is not the only one.
Web metadata optimization involves customizing titles, descriptions, and URLs to increase visibility. The titles should include the keywords on the page without affecting readability. Metal descriptions should be no longer than 160 characters and allow a quick analysis of the site’s content or purpose. Good URLs usually contain keywords, but they are short because longer URLs can make it difficult for search engines to understand your site’s content.

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Written by Olubukola Agboola

Olubukola Agboola is a certified Database Professional, Digital Expert, Full Stack Developer and Author.
He is a University graduate of Computer Engineering. He is a prolific Web and Mobile Developer who has worked on many projects including top companies.
Olubukola is passionate about technology and business. He consults individuals, brands, businesses on how to achieve their business goals using technology. He plays with technology because he loves the empowerment that technology can bring and also because he is attracted to anything innovative.


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