3. Pay attention to the metadata
There are many factors that influence the position of SMBs on Google. Metadata is still an important factor, even if it is not the only one.
Web metadata optimization involves customizing titles, descriptions, and URLs to increase visibility. The titles should include the keywords on the page without affecting readability. Metal descriptions should be no longer than 160 characters and allow a quick analysis of the site’s content or purpose. Good URLs usually contain keywords, but they are short because longer URLs can make it difficult for search engines to understand your site’s content.
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