2. Optimized for mobile phones
Google recently launched mobile crawling and used mobile versions of websites to rank. The aim is to ensure that more and more mobile phone users find what they need easily and efficiently, as more than half of all searches come from mobile phones.
Small businesses on a budget can use Google’s free mobile compatibility testing tool to evaluate how well their site is optimized for smartphones. By reducing peak hours, enabling Accelerated Mobile Pages (AMP) and decreasing media volume, mobile performance is improved.
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