Why SEO is so important to small businesses
One of the main reasons SEO is so important to small businesses is that virus scans generate more than half of all website traffic, while paid search accounts for 15%.
Even if you find yourself in a paid search box, it’s good to understand that between 70 and 80 percent of people are completely unaware of the paid results, and some are even dissatisfied with the company when they choose the list.
The focus on SEO also helps small businesses build a user-friendly website that combines easy navigation and keywords, and makes troubleshooting easier. This contributes to the user experience that 66% of consumers consider more important than cost.
By increasing web traffic through improved search engine optimization, businesses can gather more analytics to better understand their target audience over time.
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